Digital Marketing Paid Media Strategist

Job Description

Social Media, Paid Ads & Email Manager

Hybrid; onsite for occasional content shoots

30 hours/week; flexible schedule

We’re seeking a creative, analytical, and highly organized digital marketing strategy professional to manage organic social media, paid advertising, and email marketing for a portfolio of client accounts. This hands-on role is ideal for someone who stays ahead of platform trends, takes ownership of results, and can balance creative execution with performance-driven optimization.

You’ll play a key role in building engaging digital presences, improving campaign performance, and delivering work that is accurate, on-brand, and on time.

Responsibilities

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• Develop monthly social media strategies, content calendars, promotional plans, and platform priorities.
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• Write, schedule, and publish organic content across Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile.
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• Capture and produce on-location photo and video content; create Reels, short-form video, and basic Canva graphics.
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• Build, launch, manage, and optimize paid Meta and TikTok campaigns, including targeting, creative, copy, placements, and budgets.
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• Monitor paid campaign performance weekly, test improvements, adjust spend, and pause underperforming ads.
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• Prepare monthly social and paid-media performance reports, plus mid-month campaign updates.
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• Draft, build, test, and send email campaigns; maintain and improve email automations and flows.
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• Coordinate with internal teams on creative needs, approvals, account access, and campaign deadlines.
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• Identify content trends, platform changes, and optimization opportunities, bringing proactive recommendations to planning cycles.
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Qualifications

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• 5+ years of experience in social media marketing, paid advertising, and/or email marketing.
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• Strong working knowledge of Meta Ads Manager, TikTok advertising, social publishing tools, and email platforms such as Klaviyo or Mailchimp.
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• Experience creating engaging social content, including short-form video, Reels, and basic visual assets.
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• Comfortable interpreting performance data, including engagement, click-through rate, cost per result, and return on ad spend.
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• Excellent attention to detail with the ability to manage multiple deadlines, accounts, and approval workflows.
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• Proactive, self-directed communicator who raises risks early and follows through on commitments.
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• Current knowledge of social media trends, platform updates, advertising policies, and digital marketing best practices.
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• Ability to work locally in the Nashville or Franklin, Tennessee area and participate in occasional content shoots.
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This is a tactical, execution-focused opportunity for a marketer who combines creative judgment, analytical thinking, and a strong sense of ownership.