Sr. Manager, Creator Partnerships - YouTube (PH)

Sr. Manager, Creator Partnerships - YouTube (PH) Location Glendale, California, United States Business The Walt Disney Studios Job Summary: TheSr. Manager, Creator Partnerships - YouTubeisa strategic leader responsible fordefininganddrivingDisney’scontentstrategyacrosshigh-impactcreator partnershipinitiatives.This roleownsa portfolio of complex, high-value creator relationships andtranslatesenterprise marketing priorities into scalable creator-led storytelling, platform activations, and audience growthstrategies. Reporting tothe VP,Digital Marketing, this positionoperateswithin a specialized enterprise creator and YouTube marketing teamand directly stewardsa significant portionofDisney’slarge-scale creatorinvestment portfolio.The Sr. Managerleadsthe full partnership lifecycle—from strategy development, creator evaluation and dealarchitecturethrough execution, optimization, performancemanagementand value realization. Theideal candidate is a commerciallyastute, highlyinfluentialleader with deep fluency in the creator economy,soundjudgment in managing premium talent and platform relationships, and aprovenability toleadsophisticated digital content programs across a highly matrixed organization. *Please note this is a project hire role that is estimated to go for 12 months. Responsibilities: Lead creator strategy for a portfolio of high-priority partnerships, translating business, brand and audienceobjectivesinto integrated creator programs that drive engagement,relevanceand measurable marketing impact. Stewarda significant portionofDisney’slarge-scale creator investments and complex partnership agreements,aligningleadership, legal, business affairs, finance and cross-functional stakeholdersarounddealstrategy, deliverables,valueexpectationsand investment outcomes. Leadthe full lifecycle of critical creator partnerships from strategic brief development, talent evaluation anddeal strategythrough execution, content review, performance tracking,optimizationand post-campaign value assessment. Ownsenior-level relationships withthird-party creator partners,agenciesand production partners, building long-term, mutually beneficialpartnershipsthatadvanceDisney brand priorities andthebroader enterprise creator strategy. Architectchannel,contentand activation strategies thatgenerateincremental value across creator appearances, integrations, disruptive activations, socialextensionsand Disney-owned distribution opportunities. Drivecross-functionalworkstreams across marketing, communications, legal, business affairs, finance, operations,productionand platform teams to ensurecreator programs are strategically aligned, operationally sound, financially disciplined and executedwith excellence. Identify,evaluateandadvancenew creator talentopportunities,conductingrigorous brand-fit, audience, commercial and risk assessments to inform partnership recommendations and investment decisionsin partnership with the Creator Content & Partnership team. Setperformance expectations, reporting cadences and optimization plans for creator partnerships,leveraginginsights tosharpencontent strategy, strengthen future dealstructuresand maximize return on investment. Monitor creator, platform, audience and marketplace trends toidentifyemerging opportunities, inform long-rangeplanningand keep Disney positioned at the forefront of creator-led digital storytelling. Required Qualifications: 7+ years of progressive experience in influencer/creator marketing, talent partnerships, digital marketing, content strategy, platformpartnershipsor related fields. Bachelor’s degree in Marketing, Communications, Public Relations,Businessorrelatedfield. Proven ability to developcreatorstrategies, manage high-profile creator or talent relationships and execute integrated, social-first digital content programsatscale. Demonstrated experiencemanaging complex, high-value creator,talentor content partnership agreements, including scope, deliverables, usage, performanceexpectationsand stakeholder alignment. Strong commercial acumen with experiencestewarding budgets,managingpartnership value,evaluatingperformanceanddrivingoptimizationsthatimprove return on investment. Deep understanding of social and digital platforms, creator ecosystems, YouTube, evolving content formats, audiencebehaviorsand platform-specific engagement strategies. Exceptional organizational skills with a demonstrated ability to lead multiplecomplex, fast-paced workstreams simultaneously under tight deadlines and with significant stakeholder visibility. Outstanding written, verbal and presentation skills, with the ability to craft compelling narratives, influence cross-functional partners and communicate effectively with internal and external stakeholders. Excellent judgment when assessing brand alignment, creator suitability, business opportunity, reputationalconsiderationsand partnership risks. Aproactive, solutions-oriented leaderwho brings creative thinking, strongaccountabilityand the confidence to champion strategicrecommendationsin a highly matrixed environment. PreferredQualifications: An appreciation for the Disney brand and an understanding of its diverse global businesses, franchises, operatingsegmentsand consumerecosystem. Experience working within highly matrixed organizations and managing complex, multi-stakeholder approval processes across brand, legal, finance,operationsand executive teams. Deep understanding of the YouTube creator landscape, including long-form storytelling, creator monetization, platform-specific features, audiencedevelopmentand viewer engagement trends. Familiarity with talent contracting, rights and usage negotiations, FTC guidelines, brand safety, contentcomplianceand risk review workflows. Experience using analytics, performancereportingand marketplace insights to shape creator strategy,optimizeinvestments and inform future partnership recommendations. Willingness and ability toworka flexible schedule as needed. The hiring range for this position in Glendale, CA is $126,800 to $170,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. About The Walt Disney Studios: For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows. About The Walt Disney Company: The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished. This position is with Disney Entertainment Operations LLC , which is part of a business we call The Walt Disney Studios . Disney Entertainment Operations LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world. Disability Accommodation for Employment Applications The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability. #J-18808-Ljbffr The Walt Disney Company