Product Manager/ Sr. Product Manager-Derma

Key Deliverables of the Job 1. Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions Understand the evolution of the market in the medium to long term and ascertain the trends in the brand portfolio Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Data Analysis and Data Mining leading to facilitating marketing decisions 2. Development of Brand Development Strategy Preparation of marketing mix Development of Brand positioning/ Product differentiation techniques Managing Brand life cycle 3. Development of marketing activities and product promotional campaigns (marketing programs) Usage of analytical tools to identify problems and make decisions Customer Segmentation & targeting Design & Development of Promotional inputs Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc. 4. Development of brand positioning, communication strategies and promotional tools & inputs Development/ Usage of communication strategy & tools Train the field force in using these in-clinic communication drivers 5. Direct marketing and promotional activities to most opportunistic market segments to maximise penetration Explore/ Identify potential market segments & new frontiers Leverage new business opportunities/ business alliances Saliency based input planning 6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans 7. Developing Customer Relation Activities in influencing decision-makers / influencers Key customer Development (CRM activities) Interaction & Negotiation with customers directly through customer visits 8. Driving implementation through the sales team Training of sales force for implementation of promotional strategy, USPs etc Review on effectiveness of strategies, tools etc Feedback from internal customers (employees, line managers etc.) Interaction with colleagues (phone calls, personal interaction, meetings etc) Travel to locations to oversee implementation of marketing programs 9. Review of financial budgets, return on investments etc. Maximise Gross Margins & contribution from the assigned portfolio Tactical interventions including line extensions for maximising profits 10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc. 11. Networking/ Self Learning & Development External Networking Self learning and development to understanding the contemporary practices, future evolution etc #J-18808-Ljbffr Eris