Senior Data Scientist, Marketing Analytics

Role Description

We're hiring a Senior Data Scientist to help build and scale the analytical frameworks that power mobile marketing at Gametime, from executive-level performance narratives down to campaign, creative, cohort, and audience-level diagnostics.

• Own the analytical frameworks for tracking mobile marketing effectiveness in a privacy-aware environment.
• Own the end-to-end design and maintenance of marketing analytics dashboards in Sigma/Tableau.
• Conduct granular analysis on campaign, ad set, ad, and creative performance (IPM, CPM, CPI, CAC, ROAS).
• Analyze mobile user cohorts to understand retention, monetization, payback, and LTV behaviors.
• Partner with marketing and finance to understand channel incrementality, profitability, and spend efficiency.
• Design, analyze, and interpret experiments to measure true channel incrementality and marketing lift.
• Own analytical support for retargeting and audience strategy, building and maintaining user lists.
• Analyze how marketplace conditions, event demand, league mix, pricing, and seasonality influence acquisition efficiency.
• Partner with leadership to translate complex analyses into clear recommendations on spend allocation.
• Stay current on the evolving mobile privacy and attribution landscape.

Qualifications

• 7+ years of experience in marketing analytics, growth data science, mobile analytics, or a related field.
• Bachelor's degree in Data Science, Mathematics, Statistics, Computer Science, Economics, or a related field.
• Prior experience at a mobile-first company, with deep understanding of mobile attribution, Apple ATT, MMPs, and privacy-aware measurement solutions.
• Hands-on experience with Meta, TikTok, Reddit, or similar paid social platforms.
• Experience evaluating acquisition and retargeting performance through LTV, CAC, ROAS, payback windows, and profitability models.
• Experience designing and interpreting marketing experiments or causal measurement studies.
• Experience building, managing, or analyzing user lists for paid marketing activation.
• Strong foundation in statistics, with experience in experimentation, incrementality measurement, cohort analysis, and causal inference.
• Experience analyzing creative performance and identifying fatigue to improve testing frameworks.
• Proficiency in Python or R and SQL, along with hands-on experience with BI tools (Tableau, Sigma) and Mobile Measurement Partners (Adjust, AppsFlyer, etc.).
• Strong communication skills, with the ability to present technical insights and attribution nuances.

Requirements

• Preferred: experience with Marketing Mix Modeling (MMM) or incrementality testing.
• Preferred: experience in ticketing, live events, marketplaces, or consumer mobile apps.
• Preferred: experience working with highly seasonal businesses, event-driven demand, or shifting supply and pricing dynamics.

Benefits

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company off-sites and meet-ups
• Wellness programs
• Tenure recognition