Social Media Manager

Job Description

Job Description

Salary:

About US

Smard Art is the leader in Black Art retail in the world. We sit at the intersection of art, culture, and commerce, selling globally through Direct-to-Consumer channels and major wholesale partners including TJX (HomeGoods, HomeSense, Marshalls, TK Maxx, Winners) and Walmart.

Role Summary

We are looking for a creative, innovative, organized and dynamic Social Media Manager to join our team. The Social Media Manager will play a key role in driving brand awareness, community building, and lead generation through social media marketing efforts. This role involves managing all social media channels, creating engaging content, leading social media campaigns, monitoring performance, and building strong relationships with our online community.

Responsibilities

• Develop and execute comprehensive social media strategies aligned with the companys marketing objectives and business goals.
• Conduct market research to identify target audiences, trends, and competitor strategies to improve social media marketing efforts.
• Collaborate with cross-functional teams to ensure social media initiatives are integrated with overall marketing campaigns and product launches.
• Oversee content creation and video production, ensuring all material is on-brand, consistent, and engaging.
• Plan and curate content calendars for all social media platforms, ensuring timely and relevant posts.
• Actively manage community engagement by responding to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Foster a positive, engaged, and loyal online community by interacting with followers, influencers, and brand advocates.
• Implement strategies to increase organic social media engagement, user-generated content, and community-driven initiatives.
• Create, manage, and optimize social media campaigns on platforms such as TikTok and Instagram.
• Collaborate with the marketing and sales teams to develop social media strategies that drive conversions, leads, and sales.
• Maintain a consistent brand voice across all social media platforms and communications.
• Monitor brand mentions and conversations online to ensure brand reputation is upheld.
• Manage crisis communication on social media, ensuring that any negative comments or issues are addressed promptly and professionally.

Qualification

• 2+ years of experience in social media management, digital marketing, or a related field.
• Proven track record of successfully managing social media accounts and driving engagement and growth.
• Excellent written and verbal communication skills with the ability to adapt tone and style to different platforms and audiences.
• Strong visual storytelling skills with an eye for design and creative content.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics, etc.)
• Strong knowledge of social media algorithms, trends, and platform best practices.
• Ability to work independently and manage multiple projects simultaneously.
• Analytical mindset with the ability to interpret data and apply insights to improve performance.
• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Canva) is a plus.
• Familiarity with SEO, influencer marketing, and content marketing strategies is a plus
• Experience in community building is a must.