Healthtech Marketing Specialist - Growth & Brand (Remote)

Carex is partnering with a healthtech startup partner to hire a Marketing Specialist . This remote opportunity is ideal for an early-career marketing professional located in Dallas, TX who is ready for more ownership, visibility, and impact. Must have healthtech experience . As the first in-house marketing hire, this person will play a foundational role in shaping market presence, building brand awareness, and translating marketing efforts into qualified pipeline opportunities. This role is approximately 70% marketing-focused and 30% growth-focused , sitting at the intersection of content, campaigns, and conversation-starting. The right candidate will thrive in a fast-paced startup environment, enjoy wearing multiple hats, and be energized by turning ideas into measurable growth. Great opportunity for an early career healthtech marketer to join a company with two Best in KLAS awards! What You'll Do Own and execute the marketing calendar, managing campaigns from concept through launch, optimization, and reporting. Build and refine cold outreach campaigns, including list development, sequencing, messaging, and targeting by ideal customer profile. Develop nurture campaigns for existing prospect lists such as past conference attendees and engaged leads. Reactivate dormant opportunities through personalized re-engagement campaigns, product updates, and targeted outreach. Bring outsourced content efforts in-house and align messaging with broader campaign strategy. Maintain and improve website, blog, marketplace listings, and social media channels with high-quality, SEO/AIO-friendly content. Update and create collateral such as brochures, case studies, swag, pitch decks, testimonials, and presentations. Build landing pages, explainers, infographics, and persona-based content aligned to the buyer journey. Lead conference and event marketing strategy, logistics, promotion, and follow-up for approximately 12 industry events annually. Support outbound growth efforts by converting engagement into sales conversations. Partner with leadership to strengthen CRM and marketing automation processes for improved insights and messaging. Identify and engage target prospects through email, LinkedIn, ads, and other outreach channels. What You'll Bring 1–3 years of experience in marketing, growth, or related roles. Healthtech experience is a must. Strong copywriting skills across websites, blogs, email campaigns, social media, and digital ads. Excellent verbal communication, listening, and presentation skills. Experience with CRM and marketing tools such as Zoho or similar platforms. Familiarity with Canva, WordPress, Google Workspace, LinkedIn, and ad platforms. Ability to think creatively, test ideas quickly, and execute with consistency. Strong organizational skills with attention to detail. Self-starter mindset with the ability to improve processes and build new ones from scratch. Curiosity to learn products, markets, and customer pain points. Pride in producing high-quality work with measurable results. Compensation $45,000–$60,000 annually If the range doesn’t align with your needs, please still apply! Carex values transparency in all steps of the recruiting process. The range listed above is dependent on skills and experience as it relates to the role. New roles arise every day, and we want you to be the first to know when the right role pops up for you. Carex Consulting Group is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status. #LI-SM1 #J-18808-Ljbffr