Trade Activation Specialist

Trade Activation Specialist

This position is responsible for developing, increasing awareness, and attaining growth of Odom products at retail. Accomplish sales, merchandising, and distribution goals by assisting the execution of business objectives and company initiatives.

Essential duties and responsibilities include but are not limited to:

• Effectively sell, rotate, and merchandise Constellation Brands in all assigned accounts.
• Work with Sales and Supplier Managers building and implementing brand strategies.
• Execute brand programs for both on and off premise to Odom and supplier standards.
• Submit all required reporting, preplans, trackers, surveys, market surveys (MVPs), expense report, mileage log, etc. by the required due date.
• Manage inventory expenses in accordance with company policy.
• Understand and assist with MVP standards.
• Monitor competitive activity and communicate strategies.
• Compile, review, and communicate sales data results against sales goals.
• Provide timely updates and recaps with Odom management.
• Train and coach innovation plans and execution with sales staff and trade customers.
• Research and recommend local marketing opportunities for both retail and on sale accounts.
• Coordinated and implement promotional brand activity across all account channels.
• Survey on sale and off sales accounts with supplier reps and sales staff for success and opportunities.
• Stay current with brand knowledge and training specific to the brands carried by the Odom Corporation.
• Work with and support the sales team as needed with flexibility and professionalism.
• Assist sales team with new distribution, display, and POS placements.

Key competencies:

• Strong sense of accountability
• General knowledge of industry products
• Excellent oral and written communication skills
• Ability to develop strong relationships with internal and external customers
• Ability to work independently while managing multiple tasks and meet deadlines

Job requirements:

• High school diploma or General Education Degree (GED) preferred; one to two years related experience or training; or equivalent combination of education and experience.
• Must have valid driver's license, good driving record, proof of auto insurance (SR-22 is not acceptable), and own means of reliable transportation.
• Prefer beverage sales and/or merchandising experience, knowledge of local market, customer service skills, and experience in the distribution industry.
• Excellent communication skills, both written and verbal.
• Must be self-motivated, a self-starter, and able to work with very little direct supervision.

Physical demands:

• Use of pallet jacks and hand carts are required to load and unload products for use in customer locations.
• Use of industry tools: hand truck, six-wheeler, manual pallet jack, box cutter.
• Frequently lift and/or move 10-25 pounds and occasionally moving/pushing or pulling of up to 50 pounds.
• Required to regularly stand, walk, lift product floor to waist, shoulder to overhead, use hands to finger, handle, or feel objects tools or controls; reach with hands and arms; and talk or hear. Occasionally required to sit, climb or balance, stoop, kneel, or crouch.

Work environment:

• The noise level in the work environment is usually moderate, occasionally high due to outside environmental noises.

The Odom Corporation offers competitive wages, medical and dental benefits, 401k plan, and much more!

Background/Drug Screen. EOE.