Sr Organic Growth Manager

Current Employees of Happen Bank: Please apply via your internal Workday AccountHappen Bank (formerly LendingClub) is built around a simple purpose: to clear the way to help people turn intention into action, and action into financial progress. That means offering focused products, a frictionless mobile-first experience, and clear terms with no gotchas. Respect and fairness is part of our DNA, and that ideal shapes how we work, how we treat each other, and how we invest in our employees and our community. Join us in using data, bold thinking, and a commitment to innovation to help clear the way for millions of Americans to achieve more.About the RoleHappen Bank is looking for a Sr Organic Growth Manager to own our web strategy and lead the evolution of our SEO and Generative Engine Optimization (GEO) programs. In this role, you'll shape how customers discover Happen through traditional search and AI-generated experiences, driving qualified traffic, customer engagement, and business growth.You'll partner closely with Brand, Product, Content, and Engineering teams to translate technical and content strategies into measurable business outcomes while continually evolving our organic growth capabilities.What You'll DoOwn web strategy and key performance metrics, including bounce rate and conversionOversee CMS workflows and manage the execution of landing page development and optimizationBuild and execute Happen's end-to-end SEO and GEO strategy, from keyword research and content planning to technical optimization and authority buildingDevelop programs that grow Happen's rankings across high-intent commercial insurance queries, including coverage types, industry-specific terms, and informational searches across every stage of the funnelResearch and execute strategies that improve Happen's visibility in AI-generated answers across platforms like ChatGPT, Perplexity, Google SGE, and emerging toolsAudit and maintain site health, partnering with Engineering to implement structured data, improve crawlability, and optimize performance in support of rankingsBuild measurement and reporting frameworks and share findings across all levels of managementTranslate tactical SEO and GEO findings into clear, actionable recommendations for senior leadershipAbout You6+ years of experience in web marketing, user experience, technical SEO, or search and discovery optimization; bachelor's degree or higher in Marketing, Business, or a related field; or equivalent combination of education and experienceDeep experience in technical SEO and GEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategyHands-on experience with enterprise content management systems and translating optimization requirements into scalable templates, components, and standardsProven track record improving rankings and organic traffic in competitive, high-intent keyword categories across SEO and GEOExperience working in financial services, insurance, or another highly regulated industryStrong bias for action and an executional mindsetStellar communication skills, with a track record of turning tactical findings into digestible recommendations for senior leadershipYou have hands-on experience using AI tools to accelerate your work and improve output quality. You're equally comfortable using them yourself and helping others apply them thoughtfully, recognizing where human judgment and oversight are essentialNice to HaveExperience with analytical frameworks and A/B testingFamiliarity with data manipulation and SQLWork Location San FranciscoThe above locations are eligible offices for this role. The locations have been determined to foster in-person collaboration with this role’s team or the related business lines. We utilize a hybrid work model, and our teams are in-office Tuesdays, Wednesdays, and Thursdays. In-person attendance is essential for this role’s success, and remote placement will not be considered. Happen Bank offers relocation, based on actual job level. Time Zone Requirements Local hours (PT)While the position will primarily work local hours, Happen Bank is headquartered in Pacific Time and our ideal candidate will be flexible working across time zones when necessary.Travel Requirements As needed travel to Happen Bank offices and/or other locations, as needed. Compensation The target base salary range for this position is 156,000-183,000. The base salary of the role will be determined by job-related knowledge, experience, education, skills, and location. Base salary is just one part of Happen Bank's Total Rewards package. You may also be eligible for long-term awards (equity) and an annual bonus (which is based on company performance, employee performance and eligible earnings).We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more. #LI-Hybrid#LI-GB1Happen Bank is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. Notice on AI Tool Use For select roles and locations, candidate interviews may be recorded, transcribed and summarized by tools such as artificial intelligence (AI) to assist our hiring managers with the application process.You will have the opportunity to opt out of recording, transcription, and summarization prior to any scheduled interviews. We will not discriminate against you if you choose to opt out.During the interview, we will collect the following categories of personal information from or about you: contact information, identifiers, professional and employment-related information, sensory information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment.We will only share your interview, transcription, or summary with persons whose expertise or technology is necessary to process your application, evaluate your fitness for a position, and administer or support the tool. We will not sell your personal information or disclose it to any third party for their marketing purposes. For more information about how we will handle your personal information, please refer to our Privacy Disclosure.We will delete any recording of your interview promptly but in no event later than 30 days after making a hiring decision.SummaryLocation: San Francisco, CAType: Full time