Manager, Commercial Website

Description

At Ford Motor Company we believe that freedom of movement drives human progress. Within Ford Pro we are dedicated to delivering an unmatched always-on ecosystem of commercial vehicles software and service solutions that maximize uptime lower total cost of ownership and accelerate productivity for commercial and fleet customers of all sizes.

In this position

The Commercial Website Manager is a digital subject matter expert and strategic orchestrator responsible for defining optimizing and scaling the end-to-end digital web experience across . Partnering closely with Product Marketing Merchandising UX and Engineering this role will architect cohesive customer journeys across the Shop Buy and Own lifecycle. You will champion digital merchandising and site optimization across the integrated Ford Pro portfoliospanning Commercial Vehicles Software Charging Solutions Maintenance/Service and Commercial Financing. Leveraging enterprise tools like Adobe Experience Cloud and Salesforce you will ensure delivers high-converting personalized and intuitive commercial customer experiences.

What youll do

• Lead Digital Strategy & Execution: Own and drive the digital web experience for ensuring a best-in-class always-on digital storefront that serves the distinct needs of commercial fleet customers (from small businesses and trades to regional and large enterprise/government fleets).

• Cross - Functional Leadership : Serve as the primary day-to-day website point of contact for key stakeholder and supporting teams including Ford Pro business teams (Brand Sales Service Software) GDIA Enterprise Technology

• Full-Funnel Customer Journeys: Map build and optimize seamless end-to-end user journeys across Shop Buy and Own stages bridging digital touchpoints with offline commercial dealer and field sales channels.

• Portfolio Merchandising & Ecosystem Integration: Drive cross-pillar digital merchandising across Ford Pros complete commercial suite Vehicles Software Service and Commercial Financing.

• Site Optimization & Conversion Rate Optimization: Lead continuous website optimization personalization and A/B/multivariate testing programs to enhance traffic quality engagement lead generation vehicle reservation/ordering conversion and software/service adoption.

• Martech Platform SME (Adobe & Salesforce): Act as the primary digital web platform SME working hands-on and strategically with Adobe Experience Cloud (AEM Adobe Target Adobe Analytics) and Salesforce (Marketing Cloud CRM/Sales Cloud Experience/Commerce) to deliver dynamic content personalized segments and next best actions through the customer journey.

• Data-Driven Insights & Analytics: Continuously monitor and analyze web traffic funnel drop-offs user behavior and commercial conversion metrics. Establish KPIs translate performance data into actionable product and merchandising tactics and report ROI and business impact to leadership.

• Commercial Segment Specialization: Incorporate commercial persona nuances (TCO considerations payload/towing specifications fleet management tools charging uptime) into clear high-impact digital messaging and intuitive web tools.

• Cross-Functional & Agency Leadership: Lead cross-functional agency partners and collaborate with Product Managers UX/UI Designers Content Strategists and Software Engineers to align roadmaps backlogs and release schedules with commercial business priorities.

Youll have

• 5 years of demonstrated success in digital web experience eCommerce or digital merchandising within complex enterprise environments.

• 3 years of hands-on and strategic experience working with the Adobe Suite of Products (Adobe Experience Manager/AEM Adobe Target Adobe Analytics Audience Manager / AEP).

• Strong working knowledge of Salesforce platforms (Salesforce Marketing Cloud Sales Cloud/CRM Experience Cloud or Commerce Cloud) and integration with web lead-routing pipelines.

• Deep subject matter expertise in web operations always-on content strategy digital customer journey mapping (Shop Buy Own) and conversion rate optimization.

• Working knowledge of commercial fleet segments (SMB Regional/Vocational Enterprise Municipal/Government) and their specific business and operational drivers.

• Proven track record managing complex merchandising across multi-product ecosystems (e.g. hardware/vehicles SaaS/software subscriptions aftermarket services and financial products).

• Solid understanding of technical SEO taxonomy/navigation architecture and website accessibility standards.

• Strong analytical mindset with proven experience translating web analytics and customer behavior data into actionable optimization hypotheses.

• Demonstrated ability to lead cross-functional teams manage agency partners and influence technical and business stakeholders across an organization.

• Bachelors degree in Marketing Information Systems or equivalent practical experience.

Even better you may have

• Automotive experience (ideally commercial / fleet) and B2B SaaS.

• Direct experience managing B2B eCommerce commercial vehicle configuration or commercial quoting flows.

• Experience working within an Agile/Scrum product operating model alongside Product teams.

• Agency management experience leading creative and production partners.

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:
Immediate medical dental vision and prescription drug coverage
Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more
Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more
Vehicle discount program for employees and family members and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service
A generous schedule of paid holidays including the week between Christmas and New Years Day
Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115500-$218100.
Final determination of salary grade will be based on candidates skills and experience and base salary will be set within the applicable range according to job scope responsibility and competitive market value.

Internal applicants: moving into this role may result in an adjustment to your current compensation based on the posted pay range for this role taking into consideration your qualifications and other relevant factors.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

#LI-DA1

Required Experience:

Manager