Creative Design Manager

Job Description

Position Summary:

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The Creative Design Manager leads Relatable’s graphic design team while actively developing and executing creative across multiple brands and business channels. This role supports eCommerce, retail, digital marketing, sales, PR, DTC, and international markets, translating approved brand and product direction into compelling visual assets. The ideal candidate is an exceptional graphic designer with a strong portfolio, demonstrated leadership capabilities, and the ability to balance creative quality with speed and operational efficiency.

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This is a hands-on leadership position, with approximately 60% of time dedicated to design execution and 40% to team management. The role personally owns key projects from concept to completion while managing and developing a team of graphic designers.

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Responsibilities:

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Hands-On Creative Design & Execution (60%)

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• Lead and execute graphic design projects across eCommerce, digital, print, retail, and marketing channels.
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• Develop Amazon PDP infographics, A+ Content, Brand Storefronts, and retailer-specific eCommerce assets that communicate product benefits and drive conversion.
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• Partner with the eCommerce team to regularly review Amazon PDP and A+ Content performance, identify opportunities to improve conversion from existing traffic, and develop, test, and refine creative based on performance data and shopper insights.
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• Create sales, brand and retail materials, including catalogs, sell sheets, one-sheets, order forms, presentations, and showroom graphics.
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• Design DTC website assets, email campaigns, digital advertising, social media graphics, PR mailers, promotional collateral and merch.
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• Support international markets through localized artwork, regional adaptations, and retailer-specific creative requirements.
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• Own key design projects from concept through final execution, delivering polished, accurate, production-ready artwork.
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• Use AI-powered creative tools and scalable design systems to improve design quality and turnaround, reduce repetitive rollout work, and adapt approved creative across SKUs, channels, and markets. Build reusable PDP and A+ templates in Figma and develop AI-assisted assets while preserving accurate product representation and brand consistency.
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• Partner with Photography, Video, Brand, and Product Development to translate product positioning into visual storytelling; maintain brand consistency across audiences, platforms, and retail environments.
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• Stay current on design trends, eCommerce best practices, and emerging creative technologies.
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Team Leadership & Management (40%)

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Creative Leadership & Team Development

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• Manage, mentor, and develop graphic designers, providing clear creative direction, actionable feedback, and opportunities for professional growth.
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• Conduct regular one-on-ones, performance reviews, and coaching conversations to support individual and team development.
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• Establish expectations for creative quality, productivity, communication, and ownership; build a collaborative and accountable team environment.
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Creative Direction & Quality Control

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• Guide creative concepts to align with approved brand guidelines, business objectives, and channel-specific needs.
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• Review design concepts, layouts, and final artwork for creativity, accuracy, consistency, and production readiness.
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• Coordinate licensor submissions and secure required approvals for all licensed projects before final release or distribution, incorporating feedback and tracking approval status within project timelines.
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• Lead creative presentations to internal stakeholders, communicating design recommendations and rationale clearly.
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Project Management & Accountability

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• Oversee workload distribution, project prioritization, and resource allocation across multiple brands and business priorities.
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• Set clear project expectations, milestones, and deadlines; ensure work is tracked in established project management systems and delivered on schedule.
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• Identify project risks, capacity constraints, and shifting priorities early; escalate issues with recommended solutions.
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• Ensure the team follows consistent file naming, folder organization, and version control standards; oversee timely uploads of approved assets to the DAM and distribution to cross-functional teams.
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• Evaluate team capacity and coordinate external designers, freelancers, and creative vendors as needed.
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Collaboration & Process Improvement

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• Partner with Marketing, Sales, Product Development, Brand Design, Creative Services, and International to align deliverables with business objectives.
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• Evaluate and implement AI tools, reusable templates, and scalable workflows; train the team in their use and assess their impact on turnaround, revision rates, and team capacity. Enable faster execution across high-volume channel needs while maintaining creative quality and creating time for higher-value creative work.
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• Translate project briefs and stakeholder feedback into clear, actionable direction for the design team.
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• Streamline workflows, improve communication, and reduce unnecessary revisions to improve turnaround times and team capacity.
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Qualifications:

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• Bachelor’s degree in Graphic Design, Visual Communications, or a related field preferred; equivalent professional experience considered.
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• 6+ years of professional graphic design experience, ideally in consumer products, retail, eCommerce, marketing, or a related creative environment.
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• 2+ years of experience leading, mentoring, or managing graphic designers or creative teams.
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• Exceptional portfolio demonstrating strong visual design, typography, composition, conceptual thinking, and execution across digital and print.
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• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
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• Advanced proficiency in Figma for designing PDP infographics and A+ Content.
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• Strong understanding of eCommerce design, including Amazon PDP, A+ Content, Brand Storefronts, and digital merchandising, with the ability to translate performance data and shopper insights into creative improvements.
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• Passion for exploring AI-powered creative tools and workflows, with a proactive, hands-on approach to experimenting, learning, and applying AI to improve design quality, speed, and scalability.
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• Proven ability to balance hands-on design work with team leadership, manage multiple projects, and prioritize competing deadlines.
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• Strong creative judgment and the ability to provide actionable feedback and make confident design decisions.
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• Experience preparing accurate, production-ready artwork across multiple channels and formats, ensuring consistent team file organization and timely uploads of approved assets to the digital asset management (DAM) system.
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• Excellent presentation, communication, organizational, and problem-solving skills.
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• Ability to work independently, take initiative, and thrive in a fast-paced environment with multiple brands and evolving priorities.
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Why Join Us?

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Bring Trends to Life – We don’t just follow what’s next—we create it. Innovation and creativity are at the core of everything we do.

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Energized Culture – Fast-paced, dynamic, and fueled by fresh ideas. Your impact is seen, heard, and celebrated.

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Radical Transparency – No guesswork. We believe in open dialogue, direct feedback, and shared success.

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Beyond Benefits – Competitive pay, standout perks, and real investment in your growth.

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Push Boundaries – If you want to shape the future and turn ideas into reality, you belong here.

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Benefits & Perks

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• Healthcare, Vision, & Dental: Competitive / Best in Class Plans
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• FSA & HSA Options: Pick what suits you (can’t do both).
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• 401K with 3% Match: Eligible after 90 days.
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• Financial Planning & Charity Match
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Time Off

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• PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
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Wellness & Growth

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• Classpass Membership
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• Continuous Learning & Dedicated Learning Hours
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• Remote & Hybrid Work Options
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Extras

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• Commuter Benefits
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• Women In Toys Membership
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• Parental Leave: After 1 year.
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The Legal bits

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The salary range for this role is $105,000.00 - $115,000.00 annually, plus eligible for an annual target bonus prorated from the start date. This is the lowest to highest salary we in good faith, believe we would pay for this role at the time of this posting. An employee’s pay position within the wage range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, sales or revenue-based metrics, and business or organizational needs. This compensation range may also be modified in the future.

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Disclaimer: The above statements are intended to describe the general nature and level of work being performed by the Team member(s) assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of individuals in this position. Position Descriptions may be subject to change as the needs of the organization change. As an EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER , What Do You Meme does not discriminate against applicants or employees because of their race, color, citizenship status, national origin, ancestry, sex, gender, sexual orientation, age religion, creed, marital status, veteran status, domestic violence victim status, familial status, or on any other basis prohibited by law. Furthermore, What Do You Meme will not discriminate against any applicant or employee because they is disabled, a disabled veteran, or a veteran of the Vietnam era, provided they are qualified and meets the requirements established by What Do you Meme for the job.