Sr. Content Specialist

Are you someone who never rests on their laurels, always strives to go above and beyond, and is committed to keeping your PROMISES? Do you appreciate a company culture that is open, fosters work-life balance, and a dynamic team environment? Then Old Dominion is the home for you. We take pride in being the best in the industry, and from our humble beginnings we know that our People and our Family Spirit are the main ingredient in our secret sauce to success. At Old Dominion we are looking for individuals to join the OD Family that will provide innovative solutions and exceed expectations to keep OD the premier transportation solutions provider.

As the Sr. Content Specialist, you will be responsible for implementing the odfl.com website content strategy, ensuring the content is clear, engaging, and helpful for website visitors to learn about and transact business with Old Dominion. Your primary responsibility will be crafting and optimizing compelling web content that drives brand awareness, enhances the user experience, and achieves conversion goals. Leveraging expertise in SEO, GEO, UX writing, and web analytics, you will transform strategic initiatives into impactful digital narratives. This role is critical for ensuring our online presence is discoverable and provides an intuitive and informative experience for our audience, which directly supports organizational growth.

Primary Responsibilities

• Ensure clear and concise communication about the OD brand and LTL freight industry, and provide insights to customers through the odfl.com website and landing pages

• Translate strategic themes into content plans that span formats like infographics, guides, and website conversion campaigns

• Identify opportunities to gather content from internal and external subject matter experts; develop and execute content/story ideas to support discoverability and the educational needs of customers

• Write both short- and long-form pieces for OD website and landing pages, and campaigns for the purposes of elevating our brand, improving the user experience, and maximizing ROI

• Supports colleagues with proofreading and authoring content for various channels

• AI-enabled content execution; Use AI tools to support content creation, personalization, and reuse

• Maintain content calendars and asset inventories

• Plan and manage content publishing using Adobe Experience Manager and Knak

• Collaborate with cross-functional internal stakeholders to ensure the accuracy, timeliness, and quality of content, and ensure digital initiatives align with broader business objectives

• Ensure consistent adherence to brand standards across all digital content

• Optimize website performance for SEO, GEO and AIO accessibility while maintaining a superior user experience. Work with partners and platforms to implement approved directives

• Recommend technical SEO and structured data improvements to boost discoverability and rankings

• Monitor, analyze and report on channel traffic, engagement, and conversion metrics with tools such as Google Search Console, Adobe Analytics, and BrightEdge

Job Qualifications

• Bachelor's degree in Marketing, Communications, PR, Information Design, or related field.

• 4+ years of content writing experience

• Strong writing and editing skills with a demonstrated ability to create clear, accurate, user-friendly digital content

• Experience working with CMS platforms (Adobe AEM, WordPress, Sitecore, Drupal)

• Experience with SEO tools (BrightEdge, SEMrush, Moz, Ahrefs) and analytics platforms (Adobe, Google Analytics 4, Google Search Console)

• Exceptional attention to detail, organization, and commitment to content accuracy

• Be a self starter with a demonstrated ability to thrive in a fast-paced, multi-stakeholder environment, managing multiple projects simultaneously

• Excellent interpersonal, verbal, and written communication skills, with a demonstrated capability to work as part of interdisciplinary teams and build effective working relationships

Working Days:

Shift and hours to be determined.

Working Shift:

Shift and hours to be determined.

Work Days and Shift are estimates and are subject to change, at any given time, based on job scheduling and/or business levels. Any information listed regarding Days and Shifts shall be considered a guideline of expectations for the specific position at the time of posting.

Join the OD Family Today!As a Full Time member of our Family, you and your family are eligible to receive:

• Great Health Benefits including a Zero premium medical plan for employee only coverage

• Vision & Dental

• Short Term & Long Term Disability

• Flex Spending Accounts

• 401k Retirement plan with company match and additional company annual discretionary match opportunity

• Life Insurance

• Wellness Program

• Tuition Reimbursement for Drivers and Technicians

• Training and growth opportunities to build a career

• We prioritize our OD family of employees

• Ability to advance through our promote from within philosophy

• National Career Opportunities Available at our 260+ service centers

Old Dominion Freight Line, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, and/or gender expression, sexual orientation, age, disability, pregnancy, genetic information, military status, Vietnam Era and/or veteran status, or any other characteristic protected by applicable law(s).

If you have questions regarding this posting or require assistance with the application process, please click here ( for contact information.

Welcome to Old Dominion. If you are looking for a new career with the best LTL (Less-than-Truckload) carrier in the industry you've come to the right place. Many companies tout their family atmosphere, but at OD it truly is a reality. We've grown from our humble beginnings of a single truck and one route in 1934 started by Earl and Lillian Congdon to a company of over 23,000 employees. At OD we strive daily to keep the family spirit alive and help the world keep promises.