Senior Copywriter

Senior Copywriter

At H&R Block, the Senior Copywriter is responsible for developing compelling, customer-centered messaging that supports acquisition, engagement, retention, and growth across the Small Business portfolio. This role transforms business objectives, customer insights, and marketing strategies into clear, persuasive content that strengthens brand affinity and drives measurable results.

Reporting into Creative within Marketing, this role partners closely across Marketing, Performance Media, CRM, Product Marketing, Analytics, and Design teams to create integrated campaigns and content experiences across digital and traditional channels. The Sr. Copywriter combines strong creative thinking with a strategic mindset to ensure messaging resonates with small business customers and supports business goals.

Day To Day You'll...

• Develop compelling copy across paid media, email, web, landing pages, social, and other marketing channels
• Create customer-focused messaging that supports SMB acquisition, engagement, retention, and revenue objectives
• Partner with designers and marketers to develop integrated campaigns and creative concepts
• Translate business strategies, product benefits, and customer insights into clear and persuasive communications
• Ensure messaging aligns with brand standards, voice guidelines, and channel best practices
• Develop and refine campaign messaging frameworks, value propositions, and customer-facing content
• Collaborate with stakeholders to gather requirements, incorporate feedback, and deliver high-quality creative solutions
• Support testing and optimization initiatives by developing copy variations and applying performance insights
• Review and edit content to ensure clarity, consistency, accuracy, and effectiveness
• Stay current on industry trends, customer behaviors, and emerging content best practices
• Contribute to the evolution of brand voice, content standards, and creative processes

Required Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, English, Advertising, or a related field
• 5+ years of experience in copywriting, content strategy, advertising, marketing communications, or related disciplines
• Demonstrated experience developing customer-facing marketing content across multiple channels
• Strong portfolio showcasing campaign work, conversion-focused content, and brand storytelling
• Excellent writing, editing, proofreading, and verbal communication skills
• Ability to adapt tone, messaging, and content strategies for different audiences and channels
• Experience partnering with designers, marketers, and cross-functional stakeholders in a collaborative environment
• Knowledge of digital marketing, performance marketing, and customer journey best practices
• Experience leveraging customer insights and performance data to improve content effectiveness
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Experience within financial services, tax, SaaS, or small business-focused industries preferred
• Experience working with legal in a highly regulated industry

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we've led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.