Director, Content Insights & Analytics

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

The Director, Content Insights & Analytics, will sit on Peacock’s Advanced Content Analytics team within NBCU Media Group Decision Sciences and serve as a senior leader overseeing content performance across a variety of genres on Peacock. This role acts as a strategic authority on content and audience intelligence, leading a high-performing team responsible for delivering actionable insights, scalable analytical frameworks, and self-service data solutions for a wide range of Peacock-focused and broader NBCU stakeholders.

This leader will partner closely with Content Programming, Scheduling, Marketing, and Strategy while integrating with other groups across Decision Sciences to translate first- and third-party data, as well as marketplace intelligence, into clear recommendations that inform business decision-making. The role will have a direct and measurable impact on Peacock’s continued growth and competitive position within the streaming landscape.

Key Responsibilities

• Develop deep expertise in Peacock’s content portfolio and audience behavior, serving as a trusted thought partner to senior stakeholders across content development and strategy
• Translate complex analyses, streaming KPIs, and methodologies into clear, compelling written and verbal narratives tailored to diverse audiences, including senior creative executives and external partners
• Oversee the data requirements, design, development, and ongoing maintenance of data products that enable scalable, self-service access to insights across NBCU
• Partner closely with Consumer Insights to shape research agendas and deliver integrated, holistic perspectives on content performance and audience engagement
• Contribute to cross-platform performance analyses, providing critical Peacock-centered insights that help contextualize NBCU’s broadcast and cable content performance
• Guide the communication of content performance to external partners when contractually required or strategically valuable to business relationships
• Collaborate with key deal-making and content stakeholders (including Acquisitions, Originals, Finance, Programming, and Strategy) to design and execute analyses that directly support commercial and strategic initiatives
• Own projects end-to-end, from framing and planning through execution and delivery, ensuring outputs are timely, accurate and aligned with business objectives
• Champion data democratization, performance storytelling, and data-driven decision-making across the organization
• Lead, develop, and mentor a high-performing, high-output analytics team while fostering an inclusive, collaborative, and equitable culture within NBCUniversal

Qualifications

Qualifications

• 8+ years of experience in the media and entertainment industry, with a strong track record of working with large, complex datasets and advanced analytical tools
• Proven ability to communicate effectively, confidently, and persuasively with stakeholders at all levels, especially creative execs, and comfort presenting and speaking extemporaneously in senior forums
• Strong working knowledge of the streaming/media landscape and a love and appreciation for great content
• Strategic, outcome-oriented thinker with the ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources
• Highly collaborative leader with strong intellectual curiosity, accountability, detail-oriented mindset, and the ability to drive projects of varying scope with clarity and purpose
• Bachelor’s degree in a relevant quantitative or analytical field required
• Advanced proficiency in SQL, Excel, and Tableau

Desired

Qualifications

• Master’s degree in relevant field
• Understanding of Nielsen measurement methodology and experience analyzing Nielsen data, both traditional and streaming content/platform
• Experience supervising entry-level and mid-career employees

Additional Requirements

• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130,000 - $200,000 (bonus and long-term incentive eligible).

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to View email address on us.fitly.work.