External Communications Manager

External Communications Manager

Joining AdventHealth is about being part of something bigger. It's about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Full time

Shift: Day (United States of America)

Address: 900 WINDERLEY PL, Maitland, Florida 32751

Job Description

Shift: Monday – Friday 8a – 5p

Contributes to and helps manage relevant budgets for assigned projects.

Other duties as assigned.

Monitors and reports on the effectiveness of communications strategies and tactics.

Develops and executes communications strategies that position the organization, its clinicians and executives as national leaders in health care.

Manages a variety of beats/service lines and identifies proactive stories for traditional media, social media, video, or other storytelling opportunities. Collaborates with internal communications, video, and social media teams to plan and execute storytelling opportunities.

Plans and coordinates media events, including speech writing, media strategy, and other external stakeholder communications.

Maintains strong relationships with relevant local and national media to enhance brand visibility.

Manages day-to-day proactive and reactive media requests to address inquiries and promote positive coverage.

Maintains strong relationships with internal stakeholders to ensure communications strategies support business and inter-departmental goals.

Counsels executives with issues management and supports the communications team with the development of messaging and planning. Analyzes audience research (media, social media, and other vehicles) and adjusts communications tactics accordingly.

Provides strategic communications counsel to executives, physicians, and colleagues.

Develops and implements risk management strategies for media relations.

Knowledge, Skills, and Abilities:

• Deep understanding of the traditional media and trends in social media
• Strong storyteller with experience communicating to multiple audiences via multimedia and new media
• Holds strong relationships with local and national media
• Understands newsroom (TV, print, online, radio) operations
• Strong organizational skills and experience in a high-volume, fast-paced organization
• Ability to provide media and public speaking coaching to executives, physicians and team members
• Superb writing, copy editing and public speaking skills
• Proficiency in AP Style
• Excellent analytical and problem-solving skills
• Effective computer skills, particularly Word, Outlook, PowerPoint and Excel
• Proficiency with editing software/apps

Education:

Bachelor's in journalism, communications, public relations or related field

Work Experience:

5+ years of experience in corporate communications, media/public relations, journalism or equivalent combination of experience

Experience working in a traditional newsroom or online news organization

Experienced in brand journalism strategies

Pay Range: $83,699.48 – $155,693.55

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.