Digital Marketing Director

NPG Health, a family of healthcare marketing agencies including Pryme and NaviSync, is seeking a Director of Omnichannel Strategy & Engagement with 8–10+ years of experience in omnichannel strategy, digital marketing, or customer engagement, ideally within the pharmaceutical or life sciences industry. This senior, client-facing leader will translate brand objectives and audience insights into connected engagement strategies across HCP and patient audiences, channels, content, and experiences. The ideal candidate combines strategic leadership, digital fluency, and commercial acumen with the ability to turn data into measurable business and brand outcomes.

This role requires a strategic leader who can connect creative, media, technology, content, CRM, social, and analytics into cohesive customer engagement programs. The Director will use audience research, social listening, segmentation, journey mapping, and performance data to shape channel strategies, content ecosystems, influencer programs, and activation plans. Success requires the ability to define strategic direction, guide cross-functional execution, and continually optimize engagement based on audience behavior and business results.

In addition to providing hands-on strategic leadership, the Director of Omnichannel Strategy & Engagement will manage and mentor team members; serve as a trusted advisor to clients and senior stakeholders; and partner closely with brand, account, media, analytics, technology, content, and creative leaders.

ResponsibilitiesDigital Strategy Development: Own the end-to-end omnichannel strategy for assigned brands, translating business objectives, brand strategy, and audience needs into customer journeys, audience and segmentation strategies, channel roles, content sequencing, personalization opportunities, experience flows, and annual activation roadmaps across HCP and patient audiences.

Media Strategy and Integration: Guide the role of paid media within the broader omnichannel ecosystem, partnering with media leaders on audience strategy, channel mix, investment priorities, activation, testing, and optimization. Ensure media plans align with customer journeys, brand objectives, regulatory requirements, KPIs, and ROI expectations.

Analytics and Tracking Management: Lead the analytics and measurement function, working closely with the team on establishing measurement frameworks, KPI hierarchies, data and tagging requirements, dashboard strategies, testing plans, and reporting standards.

Social Media and Community Management: Set the strategic direction for organic social and community engagement, leveraging social listening and audience insights to inform content strategy, influencer partnerships, and ongoing brand conversations.

Leadership and Team Development:

• Lead, mentor, and develop digital team members (Media, Social, CRM, Analytics), providing strategic guidance, performance feedback, and career development support.
• Set clear expectations and ensure high quality, on time delivery across multiple workstreams.
• Foster a collaborative, inclusive, and growth-oriented team culture.

Requirements and skills

• Bachelor’s degree in Marketing, Digital Media, a related field, and/or equivalent work experience.
• Minimum of 8-10+ years of experience in digital marketing within the pharmaceutical sector.
• Proven experience leading digital strategy and managing team members or cross functional workstreams.
• Comfortability with presenting and workshopping with clients as well as internal teams.
• Proven ability to design connected omnichannel experiences using audience segmentation, journey mapping, channel orchestration, content sequencing, personalization, and clear conversion pathways.
• Strong working knowledge of CRM, marketing automation, content management, social listening, paid media, web analytics, data visualization, customer data, and personalization platforms; familiarity with AI-enabled marketing and next-best-action approaches is preferred.
• Excellent verbal and written communication skills.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Working knowledge of U.S. pharmaceutical marketing regulations and industry standards, including medical-legal-regulatory review, fair balance, privacy and consent considerations, accessibility, and responsible use of customer and patient data.

NPG Health is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.