Senior Manager, Paid Social

About the Role This is a leadership position for a hands-on growth manager who's equally comfortable mentoring a team and actively managing client accounts. We're looking for someone who leads with creative thinking — not just performance optimization — and brings fresh ideas to how we test, iterate, and scale across paid social. Responsibilities Directly manage and mentor junior media buyers, fostering growth in both technical and strategic skills Actively manage 5–6 paid social accounts for e-commerce brands across the full campaign lifecycle Monitor and pace media budgets across all active accounts, ensuring spend is on track and flagging any delivery issues or optimizations opportunities in a timely manner Lead creative strategy development — identifying concepts, driving testing frameworks, and collaborating with creative teams to produce high-performing ad content Analyze and report on channel KPIs (CPA, CAC, MER, ROAS, CPMs, LTV) with regular, actionable insights for team leadership and clients Contribute to & present MBR and QBR reports for internal stakeholders and clients Execute advanced paid social strategies including following Meta Performance Best Practices, branded content/partnership ads, post IDs, test & scale methods Partner cross-functionally to ensure cohesive, timely client reporting and communication Requirements 4+ years of paid social experience focused on e-commerce Proven expertise planning, building, and managing campaigns across Meta, TikTok, and Pinterest Experience managing monthly budgets of $150K–$500K+ Strong creative instincts, you think about the ad before you think about the bid strategy Experience in fashion, apparel, or accessories verticals preferred Confident client-facing presenter with strong written and verbal communication Highly organized, self-motivated, and comfortable in a fast-paced, collaborative environment Based in or willing to work in CST or EST time zones