Director of Sales and Marketing

Job Description

Job Description

Encore at Wilmington is currently hiring for a Director of Sales and Marketing . The Director of Sales and Marketing is responsible for driving occupancy through a relationship-centered sales approach that prioritizes connection, discovery, and personalized guidance. This role leads the full sales cycle, from initial inquiry through move-in, while creating an experience that reflects Encore’s commitment to hospitality and excellence. This position includes monthly commission. 

 

Key Responsibilities:

- Lead and manage all sales activities, including inquiry follow-up, tours, and closing

- Build meaningful relationships with prospects, families, and professional referral partners

- Conduct thoughtful, personalized tours that focus on lifestyle, emotional connection, and individual needs, not just features and pricing

- Listen actively to understand each prospect’s story, motivations, and concerns, and tailor the experience accordingly

- Guide prospects through decision-making with confidence, clarity, and care

- Maintain consistent and timely follow-up to nurture relationships and build trust over time

- Collaborate with community teams to ensure a seamless and welcoming experience from first impression through move-in

- Track and manage all activity in CRM systems to ensure accountability and performance visibility

- Analyze conversion metrics and adjust strategies to continuously improve results

- Participate in outreach efforts, events, and networking to build awareness and generate qualified leads

 

 

What Success Looks Like:

- Prospects feel comfortable, understood, and supported throughout their journey

- Tours result in strong emotional engagement and clear next steps

- Relationships are nurtured consistently, leading to increased conversion rates

- The community is known not just for its amenities, but for how it makes people feel

- Sales goals are achieved monthly

 

Qualifications:

- 3+ years of experience in sales, preferably in senior living, healthcare, hospitality, or a relationship-driven industry

- Proven ability to build rapport quickly and establish trust with a wide range of individuals

- Strong communication and active listening skills

- Ability to guide conversations with empathy while maintaining focus on outcomes

- Organized, self-motivated, and results-driven

- Experience with CRM systems and sales performance tracking

- A natural ability to connect with others and create a positive, memorable experience

 

Why Encore

At Encore, we don’t just fill apartments, we help people find their next chapter. Our approach is rooted in hospitality, authenticity, and creating an experience that feels as good as it looks.

If you are someone who believes that how people feel matters just as much as what they choose, you’ll thrive here.

 

This organization does not discriminate in hiring or employment on the basis of ancestry, race, color, religion, national origin, sex, sexual orientation, age, military status, veteran status, or disability. No question on the application is intended to secure information to be used for such discrimination. This application will be given every consideration, however its receipt does not imply employment for the applicant.