Director of Sales, Catering, & Marketing

A four-diamond luxury hotel is seeking a high-energy hotel sales leader to serve as the new Director of Sales, Catering, & Marketing. This role will lead the sales and marketing efforts at the hotel. The individual works with the General Manager to drive business development and secure the bookings needed for a successful and profitable operation. Drawing on thorough knowledge of staff, competition, and market conditions, along with technical expertise, this position provides assistance and consultation on all matters pertaining to Sales and Marketing in order to generate the total forecasted revenues for the year. Responsibilities Assist in the development of the annual budget, together with the hotel revenue team, to determine revenue strategy; mix of sales between transient/group and ADR growth. Reforecast revenues and sales expenses in P3 on a monthly basis. Oversee the Contract account and build a strong relationship. Complete all Transient RFP’s and participate in the rate structure. Actively participate in weekly Revenue management meetings. Analyze STR performance, focus on increasing RevPAR year over year. Monitor Transient account production, approve annual rate increases. Utilize tools; such as, Agency360, Demand360, and OTA Insight to understand market performance. Assist in creating booking strategies, rate strategies, free sell policy, and monitor booking pace. Adjust strategies to achieve budgets. Reduce group liability as much as possible, and ensure the contract is reviewed annually. Review and approve business as well as concessions, ensure cut-off dates are monitored, and if necessary, collect attrition or cancellation fees. Work with the Sales Team to develop a Business Plan for each market segment that positions our hotels to achieve desired results. Ensure there are selling strategies against each hotel in our competitive set. Follow up on action plans with each manager to ensure they are set up to achieve their goals. Modify plans to be nimble with changing conditions. Assist in creating an expense budget for the year with ROI on actions, such as trade shows, client events, marketing initiatives with third parties, etc. Lead the Sales and Catering management team. Create an atmosphere that is high energy, sales-focused, and driven to achieve results. Ensure hotels stay top of mind by leading marketing efforts. Maintain strong positive relationships within all aspects of the market. Participate in total hotel leadership and smooth operation. Qualifications A Bachelor’s Degree in marketing, hotel management, or general business. At least eight years in hotel sales, with at least three years also in marketing. Additional language ability is preferred. Reference #4417 Location: Columbus, OH Contact: John Brich, Global Head of Hotels & Resorts, View email address on click.appcast.io #J-18808-Ljbffr Santa Cruz