PUBLIC INFORMATION SPECIALIST

PUBLIC INFORMATION SPECIALIST

This position will serve as the Brand Coordinator and support the Arkansas Department of Parks, Heritage and Tourism (ADPHT) Communications team by helping shape and advance the brand vision for The Natural State. Working closely with the Brand Manager, this role contributes to the development of cohesive, brand-aligned experiences across all public-facing touchpoints. This position plays a key role in implementing brand initiatives, supporting the creation of products and collections, coordinating with partners and vendors (with an emphasis on Arkansas-based collaborators), and ensuring that guest experiences are enhanced and reflect the mission of ADPHT. The Brand Coordinator helps create engaging, meaningful experiences that strengthen overall brand awareness and reinforce a consistent identity for The Natural State.

Applicants must meet or exceed these qualifications: A bachelor's degree with a major in communications, journalism, public relations, or related field preferred. One year of experience in public relations, communications, or related area. The preferred candidate will have strong organizational skills, excellent communication and collaboration skills, a creative mindset with an eye for design, branding and visual presentation, and an ability to analyze trends and translate them into meaningful experiences and offerings.

The Arkansas Department of Parks, Heritage and Tourism has three major divisions: Arkansas State Parks, Arkansas Heritage and Arkansas Tourism. Arkansas State Parks manages 52 state parks and promotes Arkansas as a tourist destination for people around the country. Arkansas Heritage preserves and promotes Arkansas's natural and cultural history and heritage through four historic museums and four cultural preservation agencies. Arkansas Tourism improves the state's economy by generating travel and enhancing the image of the state.

Job Series: Public Relations – Career-path Classification: Public Information Specialist Class Code: CPR07P Pay Grade: SGS06 Salary Range: $52,137 - $77,163

Job Summary The Public Information Specialist is an entry-level position responsible for supporting public communication efforts through research, writing, and media outreach. This position involves assisting more senior staff in the development of press releases, handling basic media inquiries, and helping to organize events and other public relations activities.

Primary Responsibilities Assist in writing and editing press releases, fact sheets, and other communication materials. Monitor news coverage and assist in tracking media mentions. Coordinate logistical arrangements for public events, such as press conferences or outreach activities. Respond to basic media inquiries and direct questions to appropriate personnel. Assist in managing the agency's social media presence by drafting posts and responding to inquiries. Support senior public information staff in preparing reports and communication plans. Maintain databases of media contacts and other public relations resources.

Knowledge and Skills Strong written and verbal communication skills. Basic understanding of public relations and media relations practices. Ability to work independently and as part of a team. Attention to detail and strong organizational skills. Proficiency in Microsoft Office Suite and social media platforms. Willingness to learn and develop in the field of public information.

Minimum Qualifications A bachelor's degree with a major in communications, journalism, public relations, or related field preferred. One year of experience in public relations, communications, or related area. Promotion to the next classification level is at the discretion of the department and the Office of Personnel Management, taking into consideration the employee's demonstrated skills, competencies, performance, workload responsibilities, and organizational needs.

The State of Arkansas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, pregnancy, age, disability, citizenship, national origin, genetic information, military or veteran status, or any other status or characteristic protected by law.