Chief Marketing Officer

Job Description

Chief Marketing Officer (CMO)

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Entity: Cornerstone Practice Management (MSO), serving Frost Law

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Reports to: Chief Operating Officer (dotted line to Managing Partner)

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Location: Annapolis, MD (primary) — with responsibility across nationwide offices

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The Opportunity

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Cornerstone Practice Management is the management services organization powering Frost Law, a national tax controversy practice. We are building a modern, data-driven, AI-first professional services platform, and we are hiring our first Chief Marketing Officer to own brand, demand generation, and market positioning across the enterprise.

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This is not a communications or collateral role. The CMO is a member of the executive leadership team, accountable for translating firm growth objectives into a measurable marketing and client-acquisition engine, and for building the brand of a national tax controversy leader across three markets and multiple practice areas.

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What You'll Own

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Growth and Demand Generation

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• Build and run a full-funnel client acquisition engine, from awareness through qualified intake, measured on cost-per-acquisition, pipeline contribution, and marketing-sourced revenue.
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• Own the marketing technology stack, with HubSpot CRM at the center, including lead scoring, contact classification by practice area, campaign attribution, and pipeline reporting.
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• Partner closely with Business Development and the intake team to ensure marketing-qualified leads convert; align on shared metrics and a single view of the funnel.
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Brand and Positioning

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• Define and steward the Frost Law brand as a national tax controversy authority, differentiated against mid-tier tax boutiques and Big Four/national competitors.
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• Own thought leadership, content strategy, digital presence, and the firm's website, including SEO and the client-facing narrative across practice areas.
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• Manage awards, rankings, media, and reputation programs that build institutional credibility.
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Team and Budget

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• Build, lead, and develop the marketing function, including an in-house creative team (design, content, digital), setting structure, hiring, and managing both staff and external vendors (SEO, agencies, design, events).
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• Own the marketing budget with full P&L accountability; report performance and ROI to firm leadership on a regular cadence.
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Compliance-First Marketing

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• Ensure all marketing and web content complies with attorney advertising and solicitation rules across every operating jurisdiction (Maryland, Arizona, Texas) and any market the firm enters.
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• Partner with legal/ethics to maintain a defensible compliance framework for all client-facing content.
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AI-First Execution

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• Champion an AI-first approach to marketing operations, including content production, campaign optimization, analytics, and personalization, consistent with the firm's broader AI enablement strategy.
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What Success Looks Like (First 12 Months)

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• A single, instrumented funnel from first touch to signed engagement, with attribution live in HubSpot.
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• A clarified, consistent national brand and positioning framework deployed across all three markets.
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• A compliant, high-performing website driving measurable qualified intake.
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• Defined marketing KPIs and a reporting rhythm the leadership team trusts to make growth decisions.
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Who You Are

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• 8+ years in marketing leadership, including direct law firm experience (tax, accounting, or financial services a strong plus). You understand how marketing works inside a partnership and within attorney advertising constraints.
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• Proven experience building and managing a creative team, including designers, content, and digital talent, and getting high-quality, on-brand output from them consistently.
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• Demonstrated ownership of a revenue-accountable, data-driven marketing function, not just brand or communications.
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• Already uses AI tools in your day-to-day marketing work, for content production, campaign optimization, analytics, or creative, and can show how you've put them into practice. This is a firm operating on an AI-first philosophy; fluency is expected, not aspirational.
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• Deep, hands-on fluency with marketing technology and CRM (HubSpot strongly preferred), analytics, and attribution.
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• Working knowledge of attorney advertising / bar compliance rules, or the judgment and discipline to build that capability quickly.
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• Comfortable operating in a partnership structure, able to build consensus among attorneys and practice leaders while driving accountability.
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• An operator's mindset: structured, metrics-first, and biased toward execution.
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Why This Role

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You will build the marketing function of a growing national firm from a position of executive authority, with a modern operating platform behind you and a leadership team that treats marketing as a growth driver, not a cost center.

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Cornerstone Practice Management is an equal opportunity employer. We are committed to a workplace free of discrimination and to providing reasonable accommodations throughout the recruiting process.