Senior Demand Generation Manager

About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience.

Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence.

At Swap, we're building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

About the role

This is a dedicated ownership position responsible for:

• Turning Swap's website into a compounding pipeline engine.
• Winning the next phase of demand across AI-driven and traditional search.
• Driving measurable organic growth across SEO, AEO, and GEO.
• Converting traffic into pipeline through disciplined CRO and experimentation.

You will sit at the intersection of Brand, Product, Paid Media, and RevOps - building the content, architecture, and agentic workflows that let a lean team produce and optimize at scale.

Requirements

• 5+ years in demand generation, growth, or organic marketing at a B2B SaaS or technology company, with a measurable pipeline track record.
• Deep, hands-on expertise in technical and content SEO, with a strong point of view on AEO/GEO and AI-driven discovery.
• Proven CRO experience - landing pages, experimentation, and funnel optimization that moved conversion, not just traffic.
• Highly analytical and comfortable owning the numbers: search and web analytics, attribution, and performance reporting.
• Fluency with AI-assisted and agentic content workflows, and a builder's instinct for turning manual work into scalable systems.
• Strong cross-functional operator who can partner with brand, product, paid, sales, RevOps, and external agencies.
• Execution-oriented and outcome-driven - you ship, measure, learn, and iterate quickly.
• Experience with ecommerce or retail buyers, ABM motions, or structured data and schema markup is a plus.

Responsibilities

• Own and evolve Swap's SEO, AEO, and GEO strategy - improving discoverability across traditional and AI-powered search surfaces.
• Identify high-intent keyword opportunities aligned to pipeline and build content and page architecture to win them.
• Partner with web, design, and brand teams to optimize site performance and conversion across the funnel.
• Build a per-account and campaign landing page system that supports targeted and ABM growth motions.
• Align paid and organic search strategy on keywords, audiences, and messaging to maximize efficiency.
• Own the editorial calendar, asset library, and thought-leadership cadence aligned to demand and ABM.
• Build scalable backlink and authority programs to strengthen domain authority and organic performance.
• Design agentic, AI-assisted content workflows that accelerate high-quality production and optimization at scale.
• Track and report on growth metrics tied to pipeline and revenue - and translate performance data into clear, prioritized action.
• Partner with RevOps and analytics to improve attribution visibility and measurement frameworks across organic and paid.

Compensation

The base salary range for this role is $135,000-$170,000, plus equity and a competitive benefits package. Final offer is determined by experience, skills, and qualifications. We share in the long-term success you help build.

Benefits:

• Competitive base salary
• Stock options in a high-growth startup
• Competitive PTO with public holidays additional (and your birthday off!)
• Pension contributions
• Private health
• Gym and wellness benefits
• Mental health benefits
• Quarterly team offsite budget
• Thursday happy hour
• Breakfast Mondays

Diversity & Equal Opportunities:

We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.