Brand Strategist (Contractor)

About Us

At SpeakrBrand, we're the Growth Partner for Thought Leaders – the people with ideas worth spreading and stories worth scaling.

We work with speakers, authors, and executives to build powerful personal brands, amplify influence, and grow businesses that last.

We're a rapidly growing team that delivers white-glove service and creative excellence for every client we serve.

Job Description

The Brand Strategist manages the marketing and content growth of our clients' personal brands. This includes developing content strategy, creating thought leadership content, and executing social media and newsletter marketing that drives visibility and engagement.

You'll translate each client's unique story and expertise into content that positions them as an authority in their space — focused on social media, LinkedIn, newsletters, and creative production.

Ideal Candidate

You are a natural storyteller, strategist, and relationship builder. You understand the nuance between seeing the big picture and managing the details that make our clients' visions come to life.

You know when to educate, when to challenge, and when to “let it go.” You have excellent written and verbal communication skills and a deep understanding of human psychology, behavior, and motivation—able to craft copy and content that moves audiences to action.

You're proactive, highly organized, and obsessed with client happiness. You thrive on collaboration and take pride in being the steady, strategic guide that clients trust to bring their brand to life across every touchpoint.

Role Responsibilities

• Manage a portfolio of client accounts (starting at 2-3, contractor, with opportunity to grow — most of our Brand Strategists manage 10-12 clients)
• Serve as the main point of contact for content/marketing deliverables
• Lead content onboarding, ensuring alignment on goals, milestones, and deliverables
• Develop content strategies aligned with client goals and SpeakrBrand's growth framework
• Brainstorm, plan, and execute high-quality social media and marketing content
• Collaborate with the creative team (design, video, copy) to ensure consistent brand expression across all deliverables
• Work closely with Growth Strategists to ensure content strategies drive measurable business results
• Manage timelines, tasks, and communication using project management tools (Asana, Slack, Google Workspace, Loom)
• Provide creative and strategic direction for content and campaign development
• Continuously look for opportunities to improve client content performance, satisfaction, and retention

Desirable Candidate Will Have the Following Skills

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
• 3+ years in account management, marketing strategy, content creation, or similar roles
• Proven experience building personal or executive brands across platforms such as LinkedIn
• Exceptional writing and storytelling ability, with experience ghostwriting for executives or thought leaders
• Highly organized with strong time management and prioritization skills
• Excellent communication and interpersonal skills, with a client-first mindset
• Proficiency with project and collaboration tools (Asana, Slack, Google Workspace, Loom)

Nice to Have

• Experience with Instagram content strategy
• Experience with Substack or newsletter platforms
• Familiarity with AI tools for content creation/workflow efficiency
• A creative eye

The Ideal Candidate Will Also

• Handle sensitive information with discretion and professionalism
• Balance multiple clients and projects with poise and precision
• Demonstrate strong judgment, empathy, and emotional intelligence
• Bring curiosity, initiative, and a growth mindset to everything you do
• Be excited to support team members and contribute to a growing company

Our Core Values

At SpeakrBrand, our values aren't just words on a wall. They guide every client interaction and every internal decision we make.

Care, for real. We treat our clients' goals like our own. Their wins are our wins, and we celebrate hard.

Stay a step ahead. See the need before it's said. Think forward. Act fast. Be the one who makes it happen.

Raise the bar. Excellence is our baseline. We deliver work that's sharp, smart, and built to lead.

Own it. Do what you said you'd do, then do a little more. No excuses. Just results.

Lead with kindness. Be the bright spot in someone's day. Positivity, always. Uplift everyone you meet.

Bounce back stronger. Hit a wall? Climb it. Hurdle it. Redesign it. We grow through what we go through.