Senior Direct Response Product Manager

Description & Requirements

Senior Direct Response Product Manager
Bloomington, MN - Primarily Onsite with Remote Flexibility

Our client is seeking a strategic, data-driven Senior Direct Response Product Manager to lead their direct-response product lines end-to-end, owning everything from annual planning through omnichannel campaign execution and ongoing performance optimization, in a primarily onsite role based at their Bloomington, MN headquarters with flexibility to work remotely as needed.


To thrive, you should have:

• Proven experience in direct response marketing, catalog marketing, or product management
• Solid expertise in e-commerce platforms, marketing automation, and digital analytics tools (e.g., Google Analytics, PPC/SEM, email platforms)
• Ability to convert customer insights and market data into compelling product and marketing strategies
• Comfort owning a P&L and presenting forecasts and performance updates
• Collaborative leadership style with experience partnering across creative, sales, and external teams

Your duties as the Product Manager will include:

• Marketing Strategy & Planning: Develop and execute annual marketing plans and budgets across lead generation, promotions, PR, thought leadership, and paid/owned/earned media.
• P&L Ownership: Manage revenue and expenses to maximize profitability; forecast and report performance to stakeholders.
• Catalog & Digital Marketing: Lead catalog development and integrated email and social campaigns.
• E-commerce & Lead Generation: Optimize the e-commerce experience, drive evergreen lead generation, and continuously improve performance using analytics, paid media, and marketing automation.
• Product Development: Evaluate product performance, define market requirements, and shape the product roadmap.
• Customer Experience: Own the full customer journey from acquisition through retention.
• Analytics & Reporting: Deliver actionable insights and KPI-driven reporting that inform strategy and forecasting.
• Partnerships & Vendors: Manage external partners, vendors, and service providers across marketing and digital channels.
• Industry Engagement: Lead relationships with industry associations and develop member-focused solutions.
• Cross-Functional Leadership: Align marketing, creative, sales, and operations teams to execute shared goals.

Best-in-Class Benefits and Culture:

Our client values their employees' time, talent, and contributions. Their commitment to your success is reflected in a collaborative, respectful workplace culture and a competitive pay range anywhere from $80,000 to $150,000 annually based on experience, along with a best-in-class benefits package that supports your quality of life, including:

• Generous paid time off (PTO) and paid holidays
• 401(k) Safe Harbor plan with 3% employer-paid contribution for eligible employees
• Comprehensive insurance coverage, including medical, dental, vision, life, and disability
• Incentive pay opportunities and additional voluntary benefits

Our client fosters a culture of collaboration, camaraderie, care, and openness, where team members work together to produce quality results and support one another. If you're looking to grow with a company that genuinely values its people, they'd love to hear from you.


About Us:

Our client is a small, growing business in the Bloomington, MN area, specializing in high-quality, cost-effective products for professional services firms nationwide. As a leader in ecommerce, marketing, and customized print solutions, we help firms run and grow their practices through professional supplies, custom folders, tax forms, and digital products.


Our company operates on entrepreneurial principles and is guided by core values centered on teamwork, continuous improvement, and a bias for action. They're seeking someone who thrives in a fast-paced, seasonal environment, enjoys wearing multiple hats, and is motivated to grow alongside a company that values every impression and every team member.


Drive Growth Where Strategy Meets Action

Lead high-impact direct response products from concept to conversion, own the strategy, the P&L, and the performance in a role where data fuels decisions and results are visible. Apply now to shape powerful campaigns from our client's Bloomington, MN headquarters, with the flexibility to work remotely when it makes you most effective.


We anticipate that the application window will close in 30 days.

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We consider qualified applicants with criminal histories in accordance with applicable laws.