Dir E-Commerce & Mktg

Job Details The Opportunity The Director of E-Commerce and Marketing will own and lead the end-to-end marketing strategy across multiple channels with a focus on digital/e-commerce, retail traffic generation, CRM, and performance marketing. This leader will drive customer acquisition, retention, lifetime value, and omni-channel revenue growth. This is a unique opportunity to reinvigorate a nostalgic brand and marketing approach. This role requires a strategic thinker with strong analytical rigor, creative instincts, and proven experience scaling digital programs for consumer brands — ideally within retail, QSR, gifting, promotions, or e-commerce-driven businesses. This person should be a strategic storyteller who is able to engage and grow audiences with an omnichannel approach. Key Responsibilities Strategic Leadership Develop and execute a comprehensive, holistic digital marketing strategy aligned with overall business and revenue goals. Lead annual and quarterly digital planning, budgeting, and forecasting. Define KPIs and performance benchmarks across acquisition, retention, and conversion. Manage a team of 5-7 as a player/coach, able to get into the business as needed and understand multiple facets, including gifting, digital marketing, and social. Performance & Growth Marketing Own the P+L with a focus on e-Commerce and Catalogue. Oversee marketing and media strategy (eComm, Catalogue, search, social, display, affiliate, programmatic). Optimize CAC, ROAS, and customer LTV across channels. Drive experimentation and A/B testing across landing pages, messaging, and funnels. E-Commerce & Conversion Optimization Partner closely with digital and merchandising teams to optimize UX, conversion rates, and digital merchandising, promotions, and product placement to drive revenue and results. Improve site performance, mobile experience, personalization, and promotional initiatives. Leverage analytics tools to drive data-backed decision-making. Build gifting programs and promotions to drive results. CRM & Retention Lead email, SMS, and loyalty strategies to increase repeat purchases and engagement. Develop segmentation, lifecycle marketing, and personalization frameworks. Strengthen first-party data strategy and owned-channel growth. Omnichannel Integration Drive digital-to-in-person traffic strategies. Understanding full brand and marketing with the ability to find opportunities for partnerships, promotions, and reinvigorating a nostalgic brand with a fresh lens. Support concession/retail locations with digital campaigns that increase local awareness and sales. Ensure cohesive brand messaging across digital touchpoints. Foster a culture of innovation, accountability, and continuous improvement. Qualifications 8+ years of digital marketing experience, including senior leadership roles out of CPG food/beverage brands, ideally from a challenger brand. Proven success scaling paid media and performance marketing in a consumer brand environment. Strong experience in e-commerce and DTC growth. Hands-on experience with Shopify, including site merchandising, product setup, promotions, app integrations, and performance reporting. Deep understanding of analytics platforms (Google Analytics, GA4, CRM tools, CDPs, etc.). Demonstrated ability to translate data into actionable insights. Strong cross-functional leadership and executive communication skills. Bachelor’s degree required; MBA preferred. Ideal Profile Strategic yet hands-on operator. Growth-oriented with a test-and-learn mindset. Customer-obsessed and brand-sensitive. Comfortable in a fast-paced, evolving retail environment. Passionate about building high-performing teams. Why This Role This is an opportunity to shape the digital future of a beloved national brand at a pivotal growth stage. The Director of E-Commerce and Marketing will have executive visibility, meaningful ownership, and the ability to drive measurable impact across both e-commerce and retail channels. #J-18808-Ljbffr Affinity Gaming