Marketing Assistant

Marketing Assistant

Here at Collins Electrical Company, Inc. we are committed to making our company a great place to work. We want to ensure our employees are healthy, have a good work-life balance and have the support to further their careers. At the heart of our company are the core values that continuously guide our actions and decisions. Family, Loyalty, Passionate, Integrity, Innovation, Respect for People and Socially Conscious are the values we uphold to create positive culture, retain top talent, and earn trust and respect from customers and partners.

Job Purpose

The Marketing Assistant plays a pivotal role in supporting the Marketing Manager in the seamless execution of dynamic marketing strategies. This position will contribute to the overall success of our marketing initiatives by providing essential administrative support, ensuring the accuracy of marketing databases, and actively participating in the creative process. The Marketing Assistant will play a key role in elevating the Collins brand presence and achieving marketing goals.

What You'll Do

• Assist the Marketing Manager with general office duties and administrative tasks.
• Process invoices and monthly expense reports related to marketing activities.
• Provide support for any special projects initiated by the Marketing Manager.
• Assist in the planning and coordination of marketing events, both internal and external.
• Work directly with the Marketing Manager to implement and execute marketing strategies and initiatives.
• Provide support in the development and execution of comprehensive marketing plans.
• Aid in the creation of visually appealing graphics for marketing materials, including social media, advertisements, and website content.
• Assist in writing compelling copy for various platforms, including the company website, social media, email marketing, press releases, and blog posts.
• Research and collect data from analytics sources to evaluate and improve the effectiveness of marketing efforts.
• Provide insights and recommendations based on data analysis to optimize marketing strategy.
• Manage and maintain marketing databases.
• Perform any other job-related duties or function as assigned by management.
• Accountable for leading efforts in implementing continuous improvement initiatives and methodologies to improve processes and increase efficiency.
• Participate in CECI Continuous Improvement events as needed (ex: JDI, RIE & A3's)
• Maintain SOP's (Standard Operating Procedures) for compliance practices and other associated functions.
• Demonstrates and represents company core values in daily actions, interactions, and decision-making processes.
• Integrates the company core values into work practices, ensuring that they are reflected in the tasks you undertake, projects you manage, and solutions you provide.

What You'll Bring

• Bachelor's degree in marketing, business, communication, or graphic design preferred, AA, or experience in lieu of degree will be considered.
• 2+ years of full-time experience in a marketing role
• Experience with WordPress, Canva, and Constant Contact are preferred but not required.
• Excellent verbal and written communication skills to assist in writing compelling copy and interacting effectively with team members and external stakeholders.
• Strong creative skills to aid in the creation of visually appealing graphics for marketing materials.
• Exceptional organizational skills to assist in planning and coordinating marketing events and managing administrative tasks.
• Effective time management to handle multiple tasks, meet deadlines, and support special projects.
• Analytical skills to research, collect data, and provide insights and recommendations based on data analysis.
• Skills in assisting with the planning and coordination of marketing events, both internal and external.
• Skills in managing and maintaining marketing databases.
• Strong editing and proofreading skills.
• Basic understanding of marketing principles, strategies, and initiatives.
• Familiarity with marketing software and tools, such as CRM systems, email marketing platforms, and design software.
• Understanding of continuous improvement methodologies (e.g., JDI, RIE, A3) and ability to participate in related events.
• Knowledge of maintaining Standard Operating Procedures (SOPs) for compliance practices and other associated functions.
• Working knowledge of all major social media platforms and emerging technology.
• Meticulous attention to detail to ensure accuracy in processing invoices, expense reports, and maintaining marketing databases.
• Ability to work collaboratively with the Marketing Manager and other team members to implement and execute marketing strategies.
• Flexibility to adapt to changing marketing strategies, initiatives, and priorities.
• Strong customer service orientation to interact positively with clients and event participants.
• Commitment to continuous improvement and a proactive approach in seeking ways to enhance processes and efficiencies.
• Ability to create visually appealing graphics for marketing materials using design software.
• Ability to research and collect data from analytics sources to evaluate and improve marketing efforts.
• Ability to provide support for special projects initiated by the Marketing Manager.

Benefits

• Competitive salary with opportunities for growth and advancement
• Comprehensive health, dental, and vision insurance plans
• 401(k) retirement savings plan with employer match
• Generous paid time off and holiday pay

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.