Regional Sales Manager

Sales Manager - Lead Team and Regional Growth, Build Relationships, and Drive Results


We're growing fast and looking for a Sales Manager, located in SLC who is passionate about developing people, building customer relationships, and driving profitable growth across our region. If you're a hands-on leader who enjoys coaching and building sales teams, supporting customers, and identifying new opportunities, we'd love to hear from you.

REIC Rentals is a trusted full-service equipment partner supporting major projects across North America. With more than 55 locations, we serve customers in the Oil & Gas, Construction, Industrial, and Event industries. Our commitment to high-performance equipment, expert technical support, and innovative solutions helps our customers operate safely, efficiently, and successfully.


What You'll Do


As a Sales Manager, you'll lead and support our Outside and Inside Sales teams while working closely with branch leadership and the Vice President - Business Unit. You'll help drive revenue growth, develop strategic customer relationships, and ensure our sales teams have the tools and support they need to succeed. You will:

• Lead, coach, and develop a high-performing sales team.
• Support sales representatives through customer visits, joint sales calls, and account development.
• Build and strengthen long-term relationships with new and existing customers.
• Develop markets, identify growth opportunities, and stay informed on industry trends and competitive activity.
• Manage and develop key regional customer accounts.
• Recruit, hire, train, and mentor Outside and Inside Sales Representatives.
• Conduct sales meetings and provide ongoing coaching and performance feedback.
• Promote effective use of CRM systems (Salesforce) and sales processes.
• Partner with customers to understand their current and future equipment rental needs.
• Lead customer negotiations and assist with major account opportunities.
• Collaborate with branch teams to improve customer service, equipment utilization, and overall business performance.
• Support operational initiatives including branch visits, audits, staffing support, and customer issue resolution.
• Work closely with leadership to develop and execute strategic sales plans.

Requirements

What You Bring

• 5+ years of successful sales, business development, sales management, or operational leadership experience.
• Proven ability to lead, motivate, and develop successful teams.
• Strong customer relationship management and negotiation skills.
• Excellent communication, leadership, and problem-solving abilities.
• Experience within equipment rental, construction, industrial, transportation preferred.
• Strong organizational skills with the ability to manage multiple priorities.
• Proficiency in Microsoft Office and Salesforce
• Strategic mindset with a focus on growth and customer success.
• Bachelor's degree or equivalent combination of education and industry experience.
• Ability to travel up to 60% throughout SLC, Eastern Idaho, Western Wyoming and HQ in Denver.
• Veterans encouraged to apply!

Why You'll Love REIC Rentals At REIC Rentals, our people make the difference. We are committed to providing exceptional customer service, investing in our employees, and creating opportunities for growth. We offer a team-oriented environment where hard work, initiative, and leadership are recognized and rewarded.

• Competitive salary + bonus opportunities
• Company vehicle, mobile phone, laptop and credit card
• Health, dental, and vision coverage for you and your family
• 401(k) with company match after 90 days
• 3 weeks PTO + 9 paid holidays
• Ongoing professional development and leadership training opportunities for advancement within a high growth company focused on customer and safety first environment.
• A supportive, family-style culture where your ideas and leadership matter.

Apply now to join REIC Rentals and help drive growth, build lasting customer relationships, and lead a winning sales team.

Background & Drug Screen Disclaimer: REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.

Veterans and skilled trades professionals are encouraged to apply.

REIC Rentals is an Equal Opportunity Employer.

REIC does not accept unsolicited resumes or candidate submissions from staffing agencies, search firms, or third-party recruiters without a signed agreement.