Creative Director

Creative DirectorAt Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact.We're looking for a Creative Director to lead and evolve the Pair Eyewear brand across every touchpoint. This role will report to our VP of Marketing and sits the intersection of brand, performance, and product storytelling, shaping how we show up visually and creatively as we continue to scale.You'll be responsible for defining and driving our creative vision, leading a high-performing team, and ensuring everything we put into the world feels cohesive, thoughtful, and distinctly Pair. This is a strategic and hands-on role, you'll be setting the creative vision and roadmap one moment, and in the weeds giving art direction on a shoot or refining copy the next. From campaign concepting to execution, you'll balance big-picture brand building with performance-driven creative that delivers results.Creative Direction & StrategyDefine and evolve Pair Eyewear's creative vision across all channels, ensuring a cohesive and differentiated brandPartner with Marketing, Product, and Leadership to align creative strategy with key business goals and growth prioritiesCampaign DevelopmentLead the concepting and execution of integrated campaigns across paid, owned, and earned channelsOwn creative vision and direction for photoshoots, video, product launches, and key brand momentsTeam Leadership & DevelopmentBuild, lead, and develop a high-performing creative team across design, copy, content, and production Provide clear direction, thoughtful feedback, and mentorship to elevate both individual and team outputOperations, Process & ResourcingOwn creative resourcing, prioritization, and budget allocation across initiativesEstablish and refine processes that improve speed, quality, and cross-functional collaborationManage external partners, freelancers, and agencies as neededBrand Systems & ConsistencyMaintain and evolve brand guidelines and creative standards to ensure consistency across all touchpointsChampion a high bar for creative quality while enabling speed and iterationWho You AreYou're a strategic creative leader who understands how creative drives both brand and business impactYou balance brand and performance, creating work that is visually compelling, emotionally resonant, and results-drivenYou have a strong point of view on creative and are confident advocating for it, while collaborating effectively across teamsYou're data-informed, using insights and testing to continuously improve creative performanceYou're a builder, excited to develop scalable creative systems, processes, and a high-performing teamYou're operationally strong, able to manage priorities, move quickly, and deliver high-quality workYou're a people-first leader who develops talent, gives clear feedback, and raises the bar for creative outputNeed to Have8+ years of experience in creative roles, with experience leading teams (in-house, agency, or both)Proven experience developing and executing integrated marketing campaigns across multiple channelsStrong portfolio demonstrating creative direction across brand, digital, and physical experiencesExperience working with performance marketing teams and understanding how creative drives resultsExperience leveraging AI tools (e.g., generative image, video, and copy tools) to accelerate creative production, testing velocity, and workflow efficiencyExceptional visual design sensibility, attention to detail, and storytelling abilityExperience leading photoshoots, video production, and large-scale campaign executionStrong leadership and team management experienceFamiliarity with tools like Figma, Adobe Creative Suite, and creative production workflowsNice to HaveExperience in DTC, e-commerce, or consumer brandsExperience building or scaling a creative team in a high-growth environmentBackground in both brand and performance creativeExperience managing creative for licensed partnerships or co-branded collaborationsFamiliarity with weekly product drop cadencesComfort working across a wide range of aesthetic registers (polished brand down to raw UGC)Some Benefits and Perks of Working At Pair:Health, vision and dental insuranceGenerous vacation policiesCompetitive salaries with equity opportunitiesRetirement savings plan optionsFree eyewear (plus discounts for family and friends)At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be between $180,000 - $190,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.