Manager, Marketing Technology & Enablement

Manager, Marketing Technology & Enablement Introduction to the Team Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network. Make An Impact! We’relooking for a Manager, Marketing Technology & Enablement to join the Martech Platform & Enablement team and own the operational layer that allows teams to use the platform consistently and effectively. You’ll drive the expansion of our marketing channel capabilities, own global standards and templates, serve as the central enablement leader for our SFMC migration, and own the efficiency improvementsof production processes. This role combines strategic channel planning, operational process design, standards ownership,and hands‑on enablement to ensure our marketing technology stack scales effectivelyfor the future. In This Role You Will: Standards, Patterns, and Templates Own andmaintainglobal naming standards, program structures, folder hierarchies, and asset organization patterns forall marketing channels. Develop andmaintaina library of modular, reusable assets including journey blueprints, automation workflows, data filters, and content blocks; partnerwith design and development to build standardized email templates. Create and enforcescalable processes andblueprintsto enable efficient execution includingQA checklists, testing protocols, launch readiness checklists, and quality standards for campaign launches and automation workflows. Partner withstakeholdersto evolve standards based on real‑world usage and feedback, balancing flexibility with governance; regularly review adoption and friction points, torefine the operating model. Training & Enablement Serve as the central owner for all Marketing Operations training and enablement onall Marketing Operations owned channels. Create comprehensive enablement materials includingmigration training,how-to guides, quick-reference documentation,andtroubleshooting resources, for bothstandardexecution and new capabilities, enabling Marketing Operations teams to self‑serve. Own the operating model for external agency support used forchannelproduction, including process design, handoff rules, improvement opportunities, and effectiveness of the support model. New Channel Strategy, Onboarding & Consulting Lead the evaluation, business case development, and proof‑of‑conceptfor new marketing channels. Define reference architectures(data flows, integrations requirements, technical architecture)and implementation patterns for each channel, ensuring consistency and scalability acrossplatforms and teams. Own the operational rollout strategy for new channels once technical patterns are proven, including phased implementation plans, success criteria, adoption metrics, and rollout readiness. Serve as an internal consultant to teams on automation strategy and operating model design, helping them think through how to best leverage platform capabilities for their specific business needs. Platform Governance, Roadmap & Deliverability Contributeand communicate the Marketing Operationsmartechroadmap, including channel capabilities,platformfeature adoption, and tool evaluations. Partner withcapability teamsand Senior Manager to manage vendor relationships and contribute to RFPs for new channel tools. Establish andmonitorbaseline email and channel performance metrics (open rates, engagement rates, deliverability benchmarks),identifyingtrends and improvement opportunities. Define governance frameworksfor platform usage including access controls, approval workflows, and compliance requirements, suggesting needs for improvements in process and enablement. Experience and Qualifications 6+ years of experience in marketing operations or marketing technology with a strong focus on enablement, training, or process design. 4+ years of hands‑on experience with Salesforce Marketing Cloud (SFMC),including Email Studio, Journey Builder, and multi‑channel campaign orchestration.Experience with Adobe Marketo a plus. Proventrack recorddesigning and delivering training programs, enablement materials, and documentation for technical marketing platformsto diverse audiences (technical vs not). Experience evaluating and implementing new marketing channels (SMS, push, in‑app, social, etc.) including vendor selection, POC execution, and rollout planning. Experience creating templates, standards, and governance frameworks that balance consistency with flexibility across multiple teamswhile factoring in improvement to operational efficiency and team effectiveness. Technical curiosity and ability to learnnew marketingtechnologies quickly; comfort working alongside technical teams even if not writing code.Familiarity withAMPscriptand SSJS is a plus. Ability to read and understand complex data sets; familiarity with JSON structures, data payloads, and interpreting technical documentation for troubleshooting and validation. Highly organized with proven ability to managenumeroushigh‑priority initiatives concurrently; experience withroadmapping, strategic planning, and coordinating projects across multiple teams and stakeholders. The total cash range for this position in Seattle is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $116,500.00 to $163,000.00. Employees in this role have the potential to increase their pay up to $186,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee’s I‑9 to confirm work authorization. #J-18808-Ljbffr Dormont Manufacturing Company