Senior Coordinator, Paid Media

Senior Coordinator, Paid Media Dallas About January Digital January Digital is the Digital Leadership Company. We solve business challenges for retail, CPG, and beauty clients through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership that builds successful client businesses. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible. As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works in our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more. Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times, Dallas Business Journal three times, one of Ad Age's Best Places to Work in 2025 and 2026, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Steve Madden. Our Team is AI-enabled At January Digital, we combine deep expertise, creativity, and AI innovation to deliver meaningful results. Our team advances through continuous training that keeps us and our clients ahead. We seek candidates with proven AI skills in developing and refining AI inputs, effective use of key tools, and the ability to apply AI to real business challenges. Equally important are sharp critical thinking and a commitment to using AI responsibly to create lasting impact. About the role Team January Digital is looking to fill a senior coordinator role for our agency team. This role requires a collaborative, driven, detail oriented person who is looking to join a fast-paced and growing team. Primary responsibilities include executional excellence across paid search, paid social, programmatic display and video as well as managing client communications to drive successful outcomes both internally and externally. To be successful you should have working knowledge across at least one of these channels and the desire to dig in and learn across all channels. Responsibilities Independently manage tactical activation tasks across all digital marketing platforms with a focus on affiliate marketing & search. Develop a deep understanding of each client's business and provide weekly reporting with a focus on actionable insights. Manage ad delivery and implement optimizations fluidly across channels to meet client goals. Lead specific external day to day communications and develop relationships with select clients and vendors. Analyze data from various sources to ensure client goals are being met or identify opportunities to improve. Collaborate with peers to manage responsibilities and set clear expectations for optimal team efficiency. Become a digital marketing knowledge resource by staying current on industry changes and emerging technology innovations. Travel Requirements: Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed. Qualifications 1-2 year's experience in managing paid media in one or more digital channels – search (organic and paid), social, progammatic, display, and video. Experience with performance media principles - driving effective ROAS / CPA, maximizing lead generation, and marketing subscription-based programs. Previous client management experience preferred. Bachelor's Degree preferred. Google Ads and/or Meta Blueprint Certification preferred. Strong grasp of digital marketing fundamentals & web analytics platforms. Strong verbal and written communication skills, including proficiency in Microsoft Excel & PowerPoint. Excellent team player with strong collaboration skills. Strong project management skills with ability to prioritize and manage multiple tasks simultaneously to meet deadlines. Strong analytics skills to troubleshoot issues. Has a positive attitude and loves opportunities to collaborate with others. Consistently demonstrates behavior in line with January Digital's core traits. U.S. citizenship or permanent residency is required for this position. Benefits & Perks Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility Flexible PTO and Half-Day Fridays Philanthropic Efforts and Paid Time Off to Volunteer Fully covered medical, dental, and vision insurance Annual Wellness Stipend Currently a hybrid work environment with stunning NYC & Dallas offices Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities. As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely. Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like! These days will be determined by your manager and/or team. The salary for this role in Dallas is $53,000 - $63,000. Our salary ranges are based on paying competitively for our size and industry, and are one part of the total compensation package that also includes a bi-annual performance bonus, free health insurance, annual wellness stipend, company 401k contribution, & more. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to qualifications for the role, experience level, skillset, and specific work location. We expect the majority of the candidates who are offered roles at January Digital to enter the organization at a pay rate across this range and based on these factors, with room for internal growth through our annual merit increases. January Digital is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. January Digital