VICE PRESIDENT OF SALES & MARKETING

Vice President of Sales & Marketing

Shamin Hotels | Richmond, VA (Centrally Based – Minimal Travel)

What if you could lead a high-impact commercial organization… without living on a plane?

At Shamin Hotels, we're doing things a little differently.

This is a senior commercial leadership role overseeing Sales, Marketing, and Revenue Strategy across a large, growing portfolio—but with a meaningful shift from the norm:

Centrally based in Richmond, VA Minimal travel by design

More time leading your team. More time shaping strategy. Less time in airports.

We're not just operating hotels—we're part of shaping communities.

From award-winning properties to transformative lifestyle-driven projects, our portfolio continues to evolve in ways that elevate both guest experience and the neighborhoods we serve.

And we do it with stability and staying power:

• A leadership team with deep tenure and institutional knowledge
• A culture that values long-term thinking over short-term wins
• A business that's growing—with intention

You'll lead the full commercial engine—bringing together:

• Sales
• Marketing
• Revenue Strategy

Not as separate functions… but as one aligned system designed to outperform the market.

You'll help define:

• How we compete
• Where we invest
• How we grow

And you'll partner directly with executive leadership on portfolio strategy, acquisitions, and repositioning efforts.

Picture this:

• You've driven measurable RevPAR Index growth across the portfolio
• There's a clear, consistent commercial rhythm across all properties
• Sales leaders are aligned, accountable, and performing at a higher level
• Marketing is sharper—driving demand, not just activity
• You've built a strong, stable bench of talent ready to scale with us

This is a build-and-elevate role—not maintain the status quo.

This role is built for someone who:

• Thinks like an owner and executes like an operator
• Can zoom out to strategy—and zoom in to details when needed
• Builds trust quickly and develops strong leaders beneath them
• Uses data to inform decisions—but leads with clarity and conviction

You've likely:

• Led multi-property or portfolio commercial teams
• Driven real revenue growth and market share gains
• Worked within major hotel brands (Hilton, Marriott, Hyatt, IHG)
• Built teams that people actually want to stay on

Sales Leadership Create clarity, accountability, and performance across the sales organization—from account strategy to execution.

Revenue Optimization Partner deeply with Revenue Management to drive pricing, segmentation, and demand strategy that maximizes profitability.

Marketing & Demand Generation Lead modern, data-driven marketing that increases direct demand, improves ROI, and strengthens brand presence.

One of the largest hotel owner-operators in the country

A company known for award-winning hotels and strong brand partnerships

A culture rooted in Team Up, Own It, Passionately Serve

A leadership team with exceptional tenure and continuity

A portfolio that continues to grow through thoughtful, community-impacting development

And importantly: We believe great leadership doesn't require constant travel We believe impact comes from presence, not just visibility

Richmond, Virginia (HQ-based role) Relocation support available.

This isn't a plug-and-play role.

It's a role for someone who wants to:

• Build
• Elevate
• Leave a mark

…while being part of a company that is growing, evolving, and grounded in something real.