Head of Performance Marketing

About the Company If you want to build, develop, and see your impact, join Skillz and level up your Career! Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition. At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move! Why Skillz Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world. Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more. Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more. Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions. Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more. Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more. Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth. About the Role This role directly owns Skillz’s most scalable revenue growth lever: paid user acquisition and reengagement across a multi-million dollar ad budget. You’ll drive top-of-funnel volume by acquiring high-LTV, high-intent players across Meta, Google, TikTok, programmatic, and SDK networks — converting ad spend into depositing, retained users. Revenue impact is direct and measurable: improving ROAS, reducing CAC, and increasing D30 retention translates immediately into higher net revenue per cohort and shorter payback periods. For an RMG business, even a 10% lift in payor conversion or deposit retention compounds significantly across cohorts. You’ll also reduce revenue leakage through rigorous compliance with app store and ad network policies. You’ll work cross-functionally with Data Science, Creative, Product, and LiveOps — and lead a team of UA managers in a culture built on rapid experimentation and data-driven decision-making. Responsibilities Growth Strategy & Budget Ownership: Own and optimize paid UA and reengagement strategy across Meta, Google, TikTok, programmatic, and SDK networks. Continuously improve ROAS, CAC, payback periods, and overall marketing efficiency while managing multi-million dollar annual budgets. RMG Compliance & Platform Navigation: Maintain strict compliance with Apple App Store, Google Play Store, and major ad network policies for RMG products. Oversee state-by-state frameworks including age-gating and geofencing protocols across the US, mitigating regulatory and market-access risk. Team Leadership: Lead, mentor, and scale a high-performing growth marketing team. Foster a culture of rapid experimentation, data transparency, and creative excellence. Data & Analytics: Analyze acquisition and retention metrics — deposit conversion, D30 retention, LTV, cohort profitability, and attribution data — to identify growth opportunities. Partner with Data Science on MMP integration and build predictive models for high-value user behavior including payor conversion and deposit retention. Creative Innovation: Lead creative testing and optimization in partnership with the creative studio. Develop, test, and scale high-performing ad concepts across video and static formats. Drive creative pipeline decisions using rigorous performance data. Product & LiveOps Alignment: Coordinate UA campaigns with in-game LiveOps events, feature launches, and economy changes to improve D1–D30 retention and deposit frequency. Serve as a key cross-functional partner across Product, Analytics, Creative, and CRM/Lifecycle teams Key Competencies Performance Marketing Expertise: Deep knowledge of paid acquisition channels, campaign optimization, bidding strategies, audience targeting, and scaling profitable user growth. Data-Driven Decision Making: Ability to interpret complex performance data, attribution models, cohort analyses, and funnel metrics to drive measurable business outcomes. Financial & Commercial Acumen: Strong grasp of ROAS, CAC, LTV, payback periods, deposit conversion economics, and revenue forecasting. Strategic Leadership: Develops long-term growth strategies while balancing short-term performance targets and cross-functional priorities. Experimentation Mindset: Designs, executes, and scales testing frameworks across creative, audience, bidding, and retention initiatives Experience Experience: 8–12+ years in performance marketing, growth marketing, or user acquisition with increasing leadership responsibility. Budget Management: Proven experience managing multi-million dollar budgets across Meta, Google, TikTok, programmatic, and mobile ad networks. Track Record: Measurable improvements in ROAS, CAC, LTV, retention, and payback periods. Industry Background: UA leadership for mobile apps, gaming, consumer technology, fintech, RMG, or other performance-driven digital businesses. Attribution Mastery: Deep expertise in mobile attribution platforms (AppsFlyer, Kochava, etc…) and modern measurement frameworks. Retargeting: Sophisticated retargeting and reengagement campaign execution across major platforms and ad networks. Analytics: Cohort performance analysis, retention trends, conversion funnels, and player/customer LTV modeling. Cross-Functional Leadership: Demonstrated success managing partnerships with Product, Analytics, Creative, CRM, and LiveOps teams. Technical Proficiency: Proficiency in SQL and BI tools (Tableau, Looker); fluency in CAC, LTV, payback periods, and cohort analysis. Partner Relations: Strong track record building and maintaining strategic relationships with ad networks, MMPs, and competitive intelligence vendors (e.g., Sensor Tower). Compliance: Familiarity with app store policies, ad platform compliance requirements, and regulated marketing environments. Education: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related field; MBA or advanced degree preferred. Total Starting Compensation including Base + Bonus + Equity: $329,362 Location: Hybrid in San Francisco, CA Travel Requirement: Less than 10% Join Skillz and Let's Redefine the Boundaries of Gaming! Together, we'll create a world where skill, passion, and innovation thrive. We look forward to having you on board! #LI-Onsite #LI-