Marketing Director

Job Description

Primary Purpose of Position:

Direct marketing activities, including marketing and communications strategy, advertising, public relations and community relations; to enhance the value of the San Francisco, Los Angeles, and Seattle regions.

Essential Functions:

Marketing Strategy

• Own, and execute the marketing plans for the regions, inclusive of communications (traditional and digital), event, and PR strategies that will produce successful results, drive revenue, support leasing and development initiatives and ultimately support the Company's success, bottom line, and business plan.
• Develop and execute overall marketing plan for the business region.
• Develop and coordinate press releases and media strategy to recognize leasing transactions and other business accomplishments within the region, in partnership with SVP, Corporate Marketing & VP, Investor Relations.
• Oversee the creative development and execution of development site, office, and retail leasing materials.
• Partner with development team (and residential property management firm) on marketing strategy, brand, and materials for residential properties.
• Manage branding and placemaking art strategy for existing assets and new developments. Partner with leasing, development, and property management to ensure consistency of execution.
• Partner with development team on communications strategy for public approvals and community engagement around development public process.
• Oversee the continued development and maintenance of property newsletters and websites.
• Budget development and execution of promotions and overall marketing solutions.
• Partner with Corporate Marketing & Communications to ensure consistent execution of BXP brand across properties and activations.

Events, Communications & Public Relations

• Coordinate public relations outreach to publicize all regional activities, special events and increase BXP's visibility, including selection and management of any agencies engaged for these purposes.
• Handle media requests and coordinate spokesperson for media response and public speaking engagements.
• Coordinate with leasing/property management on client appreciation programs.
• Develop and oversee communication programs through monthly briefs, alerts and individual meetings.
• Develop and oversee on site promotional events to drive retail traffic and sales.
• Direct strategy to recommend and deliver additional amenities to the office client population.
• Promote BXP's ownership of properties to internal and external audiences, positioning our properties as important locations and destinations in the regions.

Sponsorships & Promotions

• Develop sponsorship packages and generate incremental revenue to support events; responsible for fulfillment of sponsorship programs. Select and manage agency, if necessary, to support.
• Prospect, secure, and service promotional events, unconventional advertising opportunities, sampling, and sponsorships to generate promotional income for properties within the region.
• Oversee implementation, activation, and measurement of promotional events and sponsorships.

Community Relations

• Respond and consider community and civic requests.
• Represent BXP in the outside community through active participation in civic, educational, and charitable organizations.
• Develop and maintain relationships with customers, community members, and community partners to position the Company as an engaged partner.

General

• Develop and maintain Crisis Communication Plan.
• Provide training, leadership and direction, develop strategic goals, and assign work to the regional marketing team.
• Prepare annual financial budget and update forecasts on a quarterly basis.

Region/Building Specific Functions:

• Perform other duties as assigned.

Requirements and Qualifications:

• BS or MS degree in Business, Communications or Marketing
• 7-10 years of experience in communications marketing field.
• Proven initiative, strategic planning skills and qualitative and quantitative market analysis skills
• Excellent communication, organization and multi-task management skills
• Knowledge of print production, advertising production, media buying and marketing incentives business
• An understanding of building operations and retail sales is desirable
• Excellent project management skills
• Ability to work in a fast-paced entrepreneurial environment
• Adaptability to changing demands
• Effective problem-solving skills
• Excellent leadership skills
• Ability to act independently well as part of a team
• Travel is required - approximately 10% per calendar year
• Flexibility to work beyond regular work schedule
• Proficient in Microsoft Office Applications.

Physical Requirements:

• Involves work of a general office nature usually performed sitting - such as operation of a computer
• Involves work of a general office nature usually standing such as operation of a fax and printer
• Involves work such as tours throughout the property portfolio usually performed by walking or climbing stairs

Internal and External Contacts:

• This position interacts with all levels of employees within BXP and with consultants, vendors, office & retail customers, retail tenant managers, event sponsors, event production staff, and the general public.

Reporting Structure:

• This position reports directly to the Executive Vice President, West Coast Regions.

Salary Range:

$166,555 - $218,670. BXP offers a competitive total rewards package including base salary and annual discretionary bonus. The range represents expected base salary; compensation will be determined based on role, skills, experience, qualifications, location, and other job-related factors. Our comprehensive benefits include medical and dental coverage, a retirement savings plan with competitive company match, backup childcare, educational assistance, employee support programs, a generous commuter transit subsidy and more.


BXP is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.