B2B Marketing Manager

Job Description:

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community.


Rakuten is the most rewarding way to shop, giving millions of members Cash Back when they buy from their favorite brands. As a leading shopping platform, Rakuten partners with thousands of top brands across apparel, beauty and wellness, grocery, travel, on-demand services, subscriptions, and dining, helping members save on everyday purchases. Since 1999, Rakuten members have earned more than $4.6 billion in Cash Back, making it the largest Cash Back platform of its kind. Learn more at Rakuten.com.

Job Summary:
We're hiring a B2B Marketing Manager to drive pipeline growth for our advertising and affiliate marketing solutions. You'll own integrated demand generation programs, partner closely with Sales and Product, and use data to continuously optimize performance. The ideal candidate brings hands-on experience with HubSpot, Salesforce (SFDC), and Seismic, plus a strong understanding of how retailers evaluate advertising, performance marketing, and partner/affiliate offerings.

Key Responsibilities:

• Plan and execute integrated B2B campaigns to generate and accelerate pipeline (email nurtures, paid media, webinars/events, partner marketing, ABM).
• Own marketing funnel performance from lead capture through MQL/SQL and opportunity influence; optimize conversion across lifecycle stages.
• Manage marketing operations workflows (segmentation, nurture, lead scoring, automation) and ensure tight alignment with SFDC for routing, attribution, and reporting.
• Partner with Sales Enablement by creating and maintaining sales-ready materials in Seismic (pitch decks, one-pagers, case studies, battlecards) and supporting sales plays.
• Develop positioning and messaging tailored to retailer personas and buying committees (e.g., eCommerce, digital marketing, merchandising, media/monetization, loyalty/CRM).
• Support go-to-market efforts for new product features, partner launches, and retailer-focused solutions; coordinate cross-functionally with Product, GTM and Sales.
• Build and manage retailer-focused content (customer stories, benchmarks, ROI tools, webinar programming) to support acquisition and expansion.
• Track, analyze, and report results using dashboards and campaign analytics; share insights and recommendations with leadership and stakeholders.
• Manage budget and vendor relationships (agencies, freelancers, paid media partners, webinar/event platforms) to deliver on KPIs.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Experience marketing to retailers (enterprise or multi-location brands) and familiarity with retailer KPIs (ROAS, incremental revenue, CAC/LTV, basket size, loyalty, omnichannel).
• Experience with partner/affiliate ecosystems, publisher networks, or retail media (or adjacent ad platforms).
• Experience running ABM programs and/or verticalized campaigns by retail segment.
• Comfort with reporting concepts such as multi-touch attribution, cohort performance, and funnel velocity.

Minimum Requirements:

• 4+ years of B2B marketing experience (demand gen, growth, or integrated marketing), preferably in advertising services, affiliate marketing, performance marketing, MarTech, or retail tech.
• Demonstrated success driving measurable pipeline impact (lead volume, conversion rates, influenced revenue, CAC/ROAS).
• Hands-on experience with: HubSpot, Salesforce and Seismic.
• Strong understanding of B2B buying journeys and multi-stakeholder sales cycles (mid-market/enterprise a plus).
• Excellent cross-functional communication, project management, and execution skills.

Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate - Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

USD $78,651.00 - $135,216.00 annually