Strategic Web Content Architect

Position Summary The Content Strategist is responsible for the strategy, quality, and performance of the University of Tampa's web content ecosystem. Reporting to the Manager of Content Strategy, this role serves as the university's lead practitioner for user‑centered, web‑first content—ensuring digital experiences are clear, discoverable, accessible, and aligned with institutional priorities and brand messaging. This position translates brand narrative and campaign direction into effective digital execution, owning how content functions across the website to support enrollment, reputation, and engagement goals. The Content Strategist develops and optimizes web copy while shaping content models, page structures, and standards that improve usability, consistency, and conversion. The role applies SEO, accessibility, UX principles, and analytics insights to continuously improve content effectiveness across priority audiences. Beyond writing and editing, the Content Strategist operates as a strategic advisor on web content performance—using data to identify gaps, recommend improvements, and inform prioritization. Success is measured not by volume of content produced, but by improvements in clarity, engagement, organic visibility, and conversion across UTampa's digital presence. Key Responsibilities Write, edit, and publish high‑quality, audience‑focused web content aligned with institutional priorities and brand standards. Develop landing pages, program descriptions, and priority web content optimized for readability, engagement, and conversion. Apply consistent tone, structure, and voice across all UTampa web pages. Define and maintain content models for key page types such as academic programs, admissions pathways, and institutional priorities. Support consistent information architecture and taxonomy within the CMS. Conduct regular content audits to ensure accuracy, relevance, and accessibility compliance. Support content migrations, QA testing, and ongoing site optimization efforts. Execute on‑page SEO strategy in alignment with institutional priorities and guidance from Digital Strategy leadership. Conduct keyword research and performance analysis using BrightEdge and Google Analytics 4. Optimize metadata, headings, internal linking, and structured content. Ensure web content meets WCAG 2.1 AA accessibility standards. Monitor content performance and user behavior to identify opportunities for improvement. Translate analytics insights into actionable recommendations for content updates and prioritization. Share performance findings with the Manager of Content Strategy and digital partners to inform planning. Collaborate with Digital Strategy, Creative, Editorial, Enrollment, and Academic partners to support campaigns and initiatives. Align web content with paid media, email, and social referral strategies. Provide guidance and training to campus partners on writing for the web, SEO, and accessibility best practices. May mentor student contributors or interns supporting web content projects. Qualifications Bachelor's degree in communications, journalism, marketing, digital media, or a related field. Three to five years of experience creating and optimizing web content. Exceptional writing and editing skills with a strong understanding of digital best practices. Experience with Enterprise CMS platforms; Adobe Experience Manager preferred. Working knowledge of SEO, UX principles, analytics, and accessibility standards. Strong organizational skills and ability to manage multiple projects and deadlines. Success Indicators Improved clarity, engagement, and conversion across priority web pages. Growth in organic search visibility and performance. Consistent adherence to brand voice, accessibility, and content standards. Positive feedback from campus partners regarding usability and effectiveness of web content. Data‑informed recommendations that improve digital storytelling outcomes. Background Check Requirements Finalists may be required to submit to a criminal background check. Some positions may also require a motor vehicle report and/or a credit report. #J-18808-Ljbffr University of Tampa