Strategic Partnerships & Business Development Lead

SoulCycle is looking for a commercially-driven leader to own partnerships as a revenue line for the business. The role oversees all strategic partnership and business development efforts with a clear first priority for sponsorship dollars monetization and customer acquisition. The second priority is on brand heat and awareness as outcomes that great strategic partnerships can produce along the way. 

The right candidate knows how to tell the Soul story and package it for a partner. The job includes significant storytelling but the primary focus is on building and running a programmatic sales and business development portfolio (with pipeline conversion and renewals managed like a sales book rather than a series of one-offdeals). The Director Strategic Partnerships will source negotiate and close new partnerships and will own the commercial management of our existing partner relationships including accountability for performance growth and renewal economics. 

The Director Strategic Partnerships will manage and develop talent on the team will collaborate closely with other department leaders at SoulCycle including Marketing Finance Operations and Legal. 

The right candidate will: 

1. Build a programmatic partnerships portfolio to achieve revenue targets and will manage the pipeline in a way that supports the vision for B2B growth at SoulCycle. 

2. Own the commercial relationship with our most significant existing partners: performance against contract growth opportunities and renewal negotiations. 

3. Be an internal champion for Partnerships forging strong working relationships with internal stakeholders across all departments. 

4. Serve as the face of SoulCycle in the market from exploratory conversations through contracting and onboarding bringing an established network that is additive to our existing partner base. 

5. Manage coach and develop a direct report helping elevate the standard of the team. 

This role demands a results-oriented low-ego hard working leader who can execute and who has a proven track record of delivering revenue. 

RESPONSIBILITIES 

Own the Partnerships revenue annual target. Build manage and report on a pipeline of active deals with clear targets for sponsorship dollars monetization and customer acquisition. 

Own strategy relationship management & development and negotiation of all partnerships bringing in cross-functional SoulCycle partners and/or executives as needed to support discussions. 

Manage the commercial side of existing partnerships including performance against contract terms growth opportunities and renewal. 

Identify and source new partnerships to create revenue streams for the company including sponsorships and alternative monetization approaches. 

Build a partner network across key wellness retail and other lifestyle categories striking opportunities that meet our target consumer where they are and punctuate our brand positioning to fuel awareness and acquisition. 

Manage deal negotiations end to end partnering with Legal Finance Marketing and other internal teams to establish term sheets and deal parameters. 

Lead the execution of deals post-close holding each deal to its KPIs and building strong cross-functional internal alignment and excitement around every opportunity. 

Manage and develop a direct report; set the operating rhythm and standards for the partnerships function. 

Set measure and exceed goals plans and KPIs for the partnership program at Soul. 

Qualifications :

• 6 to 10 years building and running sales business development or partnerships portfolios with direct revenue accountability and a record of hitting the number. 
• Experience structuring negotiating and renewing large multi-year commercial contracts; comfortable owning the economics as well as the marketing and relationship management elements. 
• People management experience including experience hiring coaching and developing direct reports to take on additional swaths of ownership. 
• Executive maturity: can run a negotiation a partner business review or a leadership update without a script and holds their own with senior counterparts. 
• A strong storyteller who can package the SoulCycle brand for partners grounded in a commercial case. 
• Analytically minded with an ability to set KPIs track performance against them and report ROI. 
• Self motivated a self starter who can run independently and adapt in a fast-paced evolving business. 
• Familiarity and comfort with navigating fitness/wellness music entertainment lifestyle tech and fashion/retail industries. 

Pay Transparency: $145k - $160k

Additional Information :

JOINING THE SOULCYCLE FAMILY 

As a member of the SoulCycle family you will enjoy: 

• Competitive salary benefits and perks/discounts at SoulCycle 
• Unlimited complimentary rides at all SoulCycle locations 
• Growth leadership and professional development opportunities 

The responsibilities and duties of this position described here are representative of those an employee must perform. This is not a comprehensive list and other duties may be assigned. 

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.

Remote Work :

No

Employment Type :

Full-time