Social Media Content Producer

Job Summary Creates original content for distribution via Children’s Healthcare of Atlanta’s various communication channels. Works closely with Internal Communications, Public Relations, Creative, Marketing, and in-hospital teams to develop, refine, and share content. Serves as a brand journalist conceptualizing, planning, interviewing, writing, pitching, and publishing content. Establishes and manages the voice and structure of social media posts across channels. Uses the hub and spoke model to disseminate timely content to other communication channel owners and assists in reporting campaign and initiative results. Assists Social Media and Content Manager and Director of External Communications with development of influencer strategy and manages community/influencer relationships so that key messages, information, and brand equity are distributed to multiple audiences via content and proactive outreach. Responsibilities Utilizes exemplary writing skills to demonstrate Children’s tone of voice in all social media writing. Generates story ideas; attends events; plans campaigns, prepares subjects and conducts interviews; writes, edits, and publishes (within same day when necessary). Provides strategic counsel in campaign development connecting goals, tactics and measures. Provides strategic social media input for service lines, Foundation and other system partners. Creates social media campaigns in collaboration with Internal Communications, Public Relations, Foundation, Sports Marketing, external partners and other system partners. Develops and facilitates relationships with key internal stakeholders to identify new content opportunities. Works with Social Media Manager to lead the updating and adaptation of social media playbook to ensure consistency of social content with brand. Monitors and analyzes current trends and incorporates them into social media content. Identifies and launches new strategic social media channels. Manages community/influencer relationships to disseminate key brand information and reach new audiences. Facilitates discussion and plans among social media page managers to identify opportunities to co‑brand and cross‑promote content relevant to multiple audiences. Serves as page moderator for multiple social channels to address content needs and elevate potential issues and provide strategic counsel to Manager, Director and VP when necessary. Creates and implements social media campaigns to align with communication and marketing initiatives across multiple brand channels and service areas. Conducts ongoing social media and content audits to evaluate effectiveness, receptivity, and recall of current communication methods and takes appropriate action as necessary based on results. Assists in development and execution of strategy of performance‑driven campaigns on social media. Performs research on current benchmark trends and audiences; sets specific objectives and reports on ROI. Qualifications 7 years of experience in journalism, communications, public relations, marketing, corporate communications, or employee communications/relations. Experience managing a content calendar and delegating content responsibilities. Demonstrated experience with public relations and marketing principles and how content fits into initiatives and campaigns. Education Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or related field. Skills and Abilities Ability to interview, write, edit, and tell engaging stories. Superior knowledge of graphics, design, and photography. Superior customer service skills and ability to maintain a quality standard consistent with the goals of the organization. Excellent interpersonal, public speaking and presentation skills. Must be able to function in a dynamic team environment. Must be able to work on multiple projects concurrently. Proficient in Microsoft Office applications (Word, Excel, PowerPoint, Outlook), WordPress, social networks, and online community-building. Must have personal transportation (automobile) in good working condition. Maintains knowledge of current trends and practices in content development, public relations, social media, and digital communications. EEO Statement Children’s Healthcare of Atlanta is an equal‑opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law. Location 1575 Northeast Expy NE, Atlanta, GA #J-18808-Ljbffr