Retail Area Manager

Job Description

Job Description

COMPANY OVERVIEW

Cresco Labs is one of the largest public, vertically integrated, multistate operators in the cannabis industry. Our portfolio of in-house cultivated and manufactured brands features some of the highest quality, most awarded and most popular cannabis products in America. With dozens of locations nationwide, our owned and operated Sunnyside® dispensaries provide a welcoming, positive, judgement-free place to shop for anyone at any point on their cannabis journey.

Founded in 2013, Cresco Labs' mission is to normalize and professionalize cannabis through our passionate employees. As stewards of the cannabis industry, our teams are constantly focused on supporting the needs of our fellow colleagues, consumers, customers, and communities alike. With a focus on Social Equity and Educational Development, our SEEDTM initiative ensures that our company reflects the communities in which we serve, ensuring equal opportunity for all to have the knowledge and resources to work in and own businesses in cannabis.

At Cresco Labs, we aim to revolutionize and lead the nation's cannabis industry with a focus on quality and consistency of product, and to bring legitimacy to the industry with the highest level of integrity and professionalism.

If you're interested in joining our mission, click the below links to join our team today!

MISSION STATEMENT

At Cresco, we aim to lead the nation's cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

The Area Manager oversees a smaller portfolio of Sunnyside® dispensaries within [State] and reports directly to the Regional Director. This role ensures each assigned store operates efficiently, profitably, and in full alignment with Sunnyside's brand standards and values.

While the Area Manager role mirrors the core responsibilities of a District Manager, it is designed for a more focused group of dispensaries — enabling a hands-on leadership presence, deeper partnership with Store Managers, and stronger community and team engagement.

The Area Manager will drive revenue, compliance, and employee development across their area, fostering a culture rooted in accountability, empowerment, and growth.

WHO YOU ARE

• You are an engaging, collaborative leader who motivates others and builds strong, trust-based relationships.
• You thrive in dynamic environments, balancing operational excellence with people leadership.
• You have a passion for coaching and developing Store Managers to achieve both business results and personal growth.
• You hold yourself and others accountable to the highest standards of integrity, compliance, and customer experience.

CORE JOB DUTIES

Leadership & Development

• Build and sustain a high-performing management team through strong selection, onboarding, and coaching practices
• Conduct regular store visits to observe operations, identify gaps, and provide hands-on feedback and development to Store Managers and Assistant Managers.
• Develop, coach, and inspire teams to achieve sales, operational, and compliance goals through ongoing feedback and performance discussions.
• Foster a culture of curiosity, accountability, and continuous improvement.

Operational Excellence

• Oversee daily retail operations for assigned dispensaries, ensuring adherence to company standards and regulatory compliance.
• Monitor and analyze store KPIs to identify opportunities in sales, payroll management, and customer satisfaction.
• Collaborate with Store Managers to execute promotions, initiatives, and visual standards that elevate the Sunnyside® customer experience.
• Partner with Compliance, HR, Security, and other internal teams to ensure smooth, compliant operations.

Financial Management

• Own P&L performance for assigned dispensaries, including sales growth, expense control, payroll management, and profitability.
• Review and interpret financial data to create action plans that address performance opportunities and drive top- and bottom-line results.

Strategic Partnership

• Collaborate with the Regional Director on short- and long-term business strategies for the state or region.
• Share insights and feedback from store teams and customers to inform broader retail strategies.
• Partner with Merchandising and Marketing on product launches, promotions, and local marketing activations.

People & Culture

• Model Sunnyside's values of inclusion, authenticity, and professionalism.
• Create a culture of engagement where employees feel valued, supported, and empowered to grow.
• Partner with HR to manage employee relations and succession planning.
• Champion training and leadership development opportunities for all team members.

REQUIRED EXPERIENCE, EDUCATION AND SKILLS

• 5–7 years of multi-unit Retail Management experience, preferably in a high-growth or highly regulated environment.
• Proven ability to coach, lead, and motivate teams across multiple locations.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication, interpersonal, and organizational abilities.
• Proficiency in Microsoft Office Suite (especially Excel).
• High integrity, adaptability, and accountability in a fast-paced environment.
• Willingness to travel regularly to all assigned locations; occasional travel out of state for meetings or training.
• Flexibility to work evenings, weekends, and holidays as business needs require.

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D. We also offer eligible employees paid holidays and paid time off. Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

In accordance with any local and state compensation laws, the compensation listed is the current estimated range for the position. Final offer details and future compensation may be determined by multiple factors including but not limited to, geographic location, market compensation data, skills, experience, and other relevant factors. For questions about this please discuss with your recruiter during the interview process.

Pay Range

$110,000—$120,000 USD

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
• The company does not offer employment-based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time.

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

California Consumer Privacy Act ("CCPA") Notice to Applicants: Please read the California Employee Privacy Notice ("CA Privacy Notice") regarding Sunnyside* and its affiliate Cresco Labs' policies pertaining to the collection, use, and disclosure of personal information. This CA Privacy Notice supplements the information contained in the Sunnyside* Privacy Policy and applies to California resident employees and job applicants. Applicants with disabilities may access this notice in an alternative format by contacting View email address on ziprecruiter.com Reporting a Scam:

Cresco Labs is aware of fictitious employment offers being circulated from various sources. Many of these schemes consist of an alleged offer of employment with Cresco Labs with the intention of gaining personal information, including payment and/or banking information. Be aware that fraudulent job offers and correspondence may appear legitimate: they may feature a Cresco Labs logo, they may appear to originate from an official-looking email address or web site, or they may be sent by individuals purporting to represent Cresco Labs or an entity which includes the word Cresco Labs in its name.

Please note that Cresco Labs does not ask for payment or personal banking information as a condition of employment. Any personal information is requested for payroll or state badging purposes only. Applications can be securely submitted through our career's pages.We are working diligently to block this from happening. Beware if an offer of employment looks too good to be true. Never divulge personal and banking information or send money if you are unsure of the authenticity of an email or other communication in the name of Cresco Labs.If you are in doubt, please contact us at Report-a- View email address on ziprecruiter.com with questions.