Marketing Director, Premium Chocolate (Core & Seasonal)

About the Role:

We have a current opening for a Marketing Director, Premium Chocolate (Core & Seasonal) and are actively reviewing applications.

The US Marketing Director for Ferrero Premium Chocolate leads the everyday and seasonal offer of Ferrero in the pralines segment of premium chocolate, taking care of iconic brands like Ferrero Rocher, Ferrero Collection and Raffaello. This role defines how the portfolio wins across everyday gifting, sharing and major seasonal occasions, including Holiday, Valentine’s Day, Easter, Mother’s Day and emerging celebration moments. The role translates consumer, category, customer and financial insights into clear portfolio choices, integrated campaigns, retailer-specific growth plans and a prioritized innovation and activation roadmap.

To be successful the following competencies are required:
Strategic Thinking and Influence – ability to develop a business agenda and gain the trust and support of senior leaders locally and globally
Leadership – ability to drive a business agenda among peers globally, regionally (Canada), and x-functionally without formal authority.
People Development – ability to coach and develop the future leaders of the organization.
Brand Building and Cultural Relevance – builds distinctive premium brands through breakthrough creative, integrated campaigns and partnerships.
Financial Acumen and Test-and-Learn Mindset – manages investment and P&L trade-offs while designing measurable pilots and scaling decisions.

Main Responsibilities:

• Develop and lead annual and multi-year plans to deliver against Core and Seasonal Premium Chocolate Portfolio - Establishing priorities across brands, products, occasions, consumers, channels and customers
• Lead everyday and seasonal growth strategy, connecting product, packaging, merchandising, media, consumer activation and retailer support.
• Collaborate with Global and Regional partners on brand strategy, innovation, and comms.
• Collaborate with the Director of Innovation to integrate platform innovation support with core activities as one powerbrand.
• Collaborate with Sales / TM teams to execute brand strategy in-store through DSMP plans across key channels and customers both all-year round and during key seasonal tentpoles, including Holiday, Val, and Easter.
• Build and execute volume-acceleration plans with proven high-impact opportunities, and strategic pilots
• Collaborate with E-comm team to develop plans for pure play customers (Amazon) that create the optimal range, content and media support to close fair share gap.
• Lead agency partners across creative, media, social, and PR to develop and execute brand strategy across all consumer touchpoints.
• Lead the strategic deployment of the A&P Budget (including media, promotion, agency fees (Creative, PR & Social, Consumer), packaging design, shopper marketing and CMI)
• Lead partnership with Supply Chain and Demand Planning to align forecasts with business priorities, protect customer commitments, anticipate and mitigate supply risks, and unlock supply for incremental growth opportunities
• Develop a team of marketers; enable their growth to become the future leaders of the organization long-term and level up to the next position in the short-term. 

About You:

• Bachelors Degree in Business; Masters Degree preferred
• 13+ years experience in CPG Brand Marketing
• Passion, energy, and drive to work with world-class brands
• Experience leading a business, portfolio or major brand with revenue, volume, share and financial accountability.
• Success developing integrated campaigns across traditional, digital, social, shopper, retail-media and e-commerce channels.
• Excellent verbal and written communication skills. Ability to simplify and create simple clear narratives.
• Experience developing direct reports and building teams 
• Experience leading cross functional and global interdependencies with ability to influence
• Strong analytical skills & fact based decision-making
• Sensitive and adaptable to foreign cultures; foreign languages
• Excellent computer skills: Microsoft Excel, PowerPoint, Word
• Experience with Budget and P&L leadership

Artificial Intelligence Disclosure
As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

What We Offer:

Careers with caring built in - discover our benefits here .

The base compensation range for this position is $170,000.00 - $227,000.00. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946 . Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com .

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here .

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic. 

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.