Regional Manager

Job Description

Job Description

Veterinary Outside Sales Regional Manager

Full-time

Location : New Jersey/Pennsylvania/Delaware/Maryland

Pay Range : $75,000 to 125,000 annually

ABOUT US

Founded in 1981, Penn Veterinary Supply was created out of the belief that there is a better way to supply veterinarians with products and services. This belief remains at the core of everything we do. We proudly remain a family owned and operated business, free of corporate ownership. This enables us to best meet the needs of our customers on an individual basis without the pressure of answering to shareholders. We strive to set a higher standard of servicing the veterinary profession by focusing on our Power in Partnership model:

• Penn Vet is a Family-Owned Business that values our PEOPLE and yours.
• Our team is dedicated to providing SOLUTIONS for the veterinarians and entire staff at independent, privately held veterinary hospitals.
• We aim to be a true business partner that strives to consistently exceed your SERVICE expectations.
• We select partners who advocate for the importance of the veterinarian's recommendation of PRODUCTS that provide quality, savings, and value.

Penn Vet was founded in Lancaster County, Pennsylvania, and has since grown to open branches in Michigan, Florida, and North Carolina.

ABOUT THE POSITION: 

The Regional Sales Manager is responsible for the success, profitability, and strategic growth of their assigned region. This leadership role directly oversees and supports a team of Territory Managers, ensuring they consistently achieve sales goals while upholding the highest standards of professionalism and customer service. The Regional Manager serves as the team’s primary coach, mentor, and operational resource - helping to solve complex customer needs, drive adoption of company initiatives, and increase overall regional performance.

The ideal candidate is a results-driven leader with a strong understanding of the veterinary distribution business, proven experience in sales coaching and team development, and a track record of fostering long-term customer relationships. Regional Managers set clear expectations, provide consistent feedback, and resolve challenges with professionalism - creating a high-performance, solutions-oriented culture that supports both individual and organizational growth.

 

Candidate must reside within established territory lines and be able to work a flexible schedule Monday thru Friday.

Base salary plus commissions/bonuses averages gross earnings $75,000 - $125,000 annually. Additional car allowance and monthly expense account is provided.

RESPONSIBILITIES: 

 

Sales Leadership & Regional Performance

• Drive regional performance through strategic territory planning, effective goal alignment, and hands-on support.
• Ensure each Territory Manager is fully trained, supported, and meeting expectations.
• Conduct regular in-field travel with Territory Managers (3–4 days/week), including joint sales calls, customer visits, and business reviews.
• Lead regular performance reviews focused on sales skills, territory planning, and product knowledge.

Customer & Vendor Relationship Management

• Develop and maintain strong relationships with key accounts across all territories.
• Provide direct customer support and manage key accounts during Territory Manager’s absences or in open territories.
• Serve as the escalation point for customer issues and/or complex sales opportunities.
• Cultivate partnerships with manufacturer reps; coordinate joint travel and field activity to strengthen collaboration.
• Facilitate Territory Manager’s co-travel days with vendors to ensure alignment and exposure to key accounts.

Operational Oversight

• Lead quarterly regional meetings and monthly sales calls; attend national sales meetings, conventions, and vendor events.
• Ensure attendance at industry events and state association meetings; complete all related paperwork and coordinate territory coverage as needed.

Talent Development & Team Building

• Recruit, hire, and onboard new Territory Managers in collaboration with Human Resources.
• Conduct regular coaching sessions, performance evaluations, and development plans for each Territory Manager.
• Reinforce company values, expectations, and best practices through daily engagement and team support.
• Act as the first line of support for Territory Managers’ questions, challenges, and operational needs.

Strategic Execution & Reporting

• Translate company initiatives into actionable regional plans and ensure consistent execution across the team.
• Provide timely feedback to leadership on customer trends, field observations, and competitor activity.
• Maintain accurate, timely reporting of sales performance, territory updates, and team development.

 

Industry Knowledge & Sales Enablement

• Stay current on new products, promotions, and industry trends.
• Support equipment sales within the region; actively promote and coach sales teams on key product opportunities.

Other Duties

• Perform additional responsibilities or special projects as assigned by company leadership.

KEY PERFORMANCE INDICATORS (KPIs)

• Regional Sales & Profit Growth : Achievement of regional revenue, profit, and year-over-year growth targets.
• Team Performance & Development : Performance of Territory Managers; effectiveness of coaching, field travel, and skill development.
• Vendor & Partner Collaboration : Build strong vendor partnerships through consistent engagement (trainings, co-travel participation, communication) measured through vendor feedback and sales trends.
• Communication:  Timeliness, clarity, and relevance of reporting and field insights shared with Leadership and cross-functional partners.
• Operational Execution : Compliance with company policies and processes, CRM/ERP accuracy, and execution of company initiatives, promotions, and territory coverage expectations.
• Leadership & Team Culture : Ability to foster a professional, high-performing, solutions-oriented regional team
• Adaptability & Initiative : Demonstrate ownership, agility, and responsiveness to evolving business priorities and industry trends.
• Customer Service & Customer Engagement : Build strong relationships with key accounts across all customer categories that promote trust, loyalty, and sustained purchasing behavior; measured through customer category goal achievement trends.

QUALIFICATIONS

• Minimum 5 years of sales experience in the veterinary, medical, animal health, or distribution space.
• Prior experience in a sales leadership or multi-territory management role preferred.
• Prior experience in B2B sales.
• Strong understanding of the veterinary practice landscape and distributor-manufacturer dynamics.
• Exceptional communication, coaching, and interpersonal skills.
• Able to travel extensively within the assigned region.
• Valid Driver’s License and good driving record.
• Highly organized, self-motivated, and operationally sound.
• Customer service driven and focused.
• Proficient with Microsoft Office Suite.

PHYSICAL DEMANDS 

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Frequent travel by car and/or plane is required, including multi-day trips within and outside of the assigned region.
• Must be able to sit and drive for extended periods of time while traveling between customer locations.
• Regularly required to walk through veterinary clinics, warehouses, and equipment areas, including standing for extended periods during product demonstrations, meetings, or trade shows.
• Ability to lift and transport sales materials, equipment samples, or display items weighing up to 30 pounds.
• Must be able to engage in active communication in a variety of settings, including one-on-one meetings, team calls, and large-group presentations.
• Occasional work outside of standard business hours is expected to support customer needs, travel schedules, and company events.
• Must be comfortable working independently in a remote/field-based environment, as well as participating in office-based meetings and training sessions when required.

BENEFITS: 

• Health, Dental & Vision insurance
• 401(k)
• Life & Disability insurance
• Employee discounts on pet supplies
• Generous paid time off including holiday pay, volunteer day, and floating holiday.

Penn Veterinary Supply is a drug-free workplace. Candidates are required to successfully pass a pre-employment drug screen and background check. Penn Vet is an Equal Employment Opportunity employer that does not discriminate based on race, color, religion, sex, disability, marital status, age, pregnancy, national origin, protected veteran status, ancestry, genetic information, sexual orientation, or any other characteristic protected by applicable federal or state laws.