Marketing Manager (Fintech Firm)

Job description:

Marketing Manager (Fintech Firm) Location: NYC Midtown, Hybrid 3 days in office Compensation: $130K to $150K base plus equity participation

Our client is a fast-growing fintech company that helps financial institutions create and manage custom investment indexes. They work with asset managers, banks, and insurance companies to support products like ETFs and structured investments. Their technology platform makes it faster and easier to build tailored investment strategies, allowing clients to design exactly what they need instead of relying on standard, one-size-fits-all solutions. As the firm continues to grow, they are expanding their sales and client-facing teams to support a rapidly increasing global client base.

Our client is seeking a high-energy, entrepreneurial marketing professional to take ownership of marketing efforts and help elevate the firms brand, visibility, and growth. This role is ideal for someone who enjoys both strategy and execution, someone who can think creatively about how to position the business while also driving campaigns, content, and initiatives forward in a hands-on way. This individual will work closely with Sales, Product, and Client Service teams to shape messaging, support business development, and build a more structured and impactful marketing function.

Responsibilities of the Marketing Manager Role:

Campaigns and Client Engagement
Build and execute targeted marketing campaigns aligned with sales priorities
Partner with Sales on pipeline development and outreach
Track and refine campaigns using Salesforce
Collaborate with Client Service on segmentation and engagement

Outbound Marketing Execution
Design and deploy campaigns using Salesforce Marketing Cloud
Create emails, landing pages, and digital content
Develop cadence for blogs, white papers, and newsletters
Maintain and enhance website content as needed
Manage social media content, primarily LinkedIn

Inbound Marketing and Analytics
Track performance using Google Analytics, Google Ads, and Search Console
Optimize paid social and search campaigns
Improve SEO through keyword research and content updates
Support email campaign optimization and marketing analytics, including performance tracking and A/B testing where appropriate
Help drive video strategy for the website and client communications
Brand Management and Content Development
Collaborate cross-functionally with teams to drive new content
Maintain brand assets and marketing materials
Support brand development and positioning
Design marketing materials and presentations
Translate technical concepts into clear messaging

Sales Enablement
Create and update decks, product profiles, and templates
Partner with sales leadership on content aligned to services and trends
Identify and research B2B prospects
Manage and maintain CRM data within Salesforce

Events and External Visibility
Manage conference and event calendar
Coordinate sponsorships and speaking opportunities
Align events with business development priorities

Qualifications:

Requirements for the Marketing Manager:

Must-Haves 3 to 7 years of B2B marketing experience within fintech or the financial services industry
Hands-on experience with Salesforce Marketing Cloud (Core automation tool/Account Engagement)
Strong outbound and inbound marketing experience
Experience with Figma (or similar) and Canva (or similar)
Experience using Google Analytics
Experience managing LinkedIn content
Experience with WordPress or similar CMS
Strong content development and messaging skills
Ability to collaborate cross-functionally
Strong organizational and multitasking skills
Self-starter, proactive, and able to operate independently

Nice-to-Haves
Experience targeting one or more of the following firms in a marketing capacity is a plus:
Asset managers, banks with structured products desks, ETF issuers, family offices, hedge funds, insurance companies, private banks, quantitative investment firms, RIAs/wealth mgmt. firms
Experience with Salesforce CRM
Familiarity with Google Ads & Google Search Console
Working knowledge of SEO best practices
Experience creating sales enablement materials
Experience supporting events and sponsorships

Why is This a Great Opportunity:

What Our Amazing Client Offers:
Competitive base salary, equity participation, and potential discretionary bonus
High-visibility role with direct impact on the firms growth
Opportunity to build and fully own the marketing function
Hybrid work schedule (3 days in office) with a strong emphasis on work-life balance
Generous PTO
Competitive health benefits
401(k) with employer match
Collaborative, entrepreneurial environment alongside passionate and talented colleagues
Strong and supportive leadership team
Clear path for long-term growth