Manager, Marketing Communications

Job Title: Manager, Marketing Communications

Location: Milpitas, CA


Department: Marketing


Salary Range: $118,200- $147,000 per year

This position is open to candidates residing in U.S. states where the organization is currently authorized to employ individuals. Eligible work locations will be confirmed during the hiring process. Applicants must be legally authorized to work in the United States at the time of application and maintain ongoing work authorization throughout employment without the need for current or future employer sponsorship.


INTRODUCTION OF SEMI


Although we're small, we're mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and workforce development. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.


As an equal opportunity employer, we welcome all to apply


THE ROLE:


SEMI is seeking an experienced communications professional to join our Corporate Marketing team to manage and support marketing communications projects for SEMI corporate and regional products, programs, and initiatives. Responsibilities include the planning, development, optimization and execution of public relations campaigns with a sharp focus on press relations, content creation (press releases, blogs and social media), editing, and content performance across traditional search engines and AI-powered discovery channels.


This role will help ensure voice, brand, messaging and discoverability consistency across all projects and campaigns worldwide, working with internal clients and representatives from our member companies. Other responsibilities may include coordination of press activities at events, tracking press coverage and communications metrics, applying SEO and GEO insights to content strategy, and website support.

The ideal candidate has the vision and savvy to redefine and drive the public relations program to reach key target audiences and raise the association's visibility. You are a self-starter and can manage your work and time effectively on your own, using available resources to find solutions to virtually any challenge. You are passionate and curious about all aspects of our business and have an adaptive mindset.

This is a full-time, exempt position and reports to the Director of Marketing Communications at the SEMI HQ Milpitas office.


CORE RESPONSIBILITIES:


• Support the development and implementation of marketing communication campaigns, including strategy and objectives, copy writing, project management, review and editing, content optimization, distribution and measurement.

• Apply SEO, GEO, keyword research, content performance data and AI search trends to guide content planning, messaging, web updates and campaign recommendations.

• Oversee proactive and reactive press outreach to semiconductor industry trade press and partner with the Director of Marketing Communications on outreach program to top tier business press.

• Maintain a consistent voice for corporate social media channels and create content in support of campaigns; partner with regional marketing teams and provide guidance to maximize the visibility of content; coordinate with vendors to select LinkedIn content to boost and target audiences.

• Collaborate with cross-functional and international teams (including creative, product marketing, digital marketing, product and event managers, and executive leadership) to produce strategic and effective marketing communications products and campaigns

• Support development of messages, talking points, and briefs for internal staff and executives

• Develop and manage project timelines and schedules

• Communicate brand and support brand management with internal stakeholders

WHAT SUCCESS LOOKS LIKE:


• You create, communicate, optimize and deliver marketing content that has value for our members, customers and the industry at large and is structured to perform effectively across SEMI channels, traditional search engines and AI-powered discovery experiences.

• You raise awareness of SEMI products, events, and services and support lead generation

• You are a valued team member to regional marketers and product/event stakeholders by contributing quality content, service and support

• You contribute to a positive perception of Corporate Marketing - internal and external customers are pleased with our results

• You can navigate between internal (staff) and external (customer) needs and wants to convey messages in a clear and effective manner

CRITICAL SUCCESS FACTORS:


• Ability to digest, analyze and synthesize content into compelling and well-written copy and messages, including some complex technical content

• Strong writing, editing and proofreading skills

• Ability to create and implement a social media program tailored to organizational requirements

• Confident communicator - convey messages clearly and effectively

• Relationship builder (both internal and external with press and member company contacts)

• Excellent organizational and planning skills

• Strong project management and time management skills

• Creativity and ability to lead projects independently and with collaboration from stakeholders

• Great problem-solving skills

• Self-motivated and positive

• Willingness to travel 10-20%

FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:


• 5+ years of experience in public relations and/or communications (preferably within the electronics manufacturing industry in general and the semiconductor industry specifically)

• B.S./B.A. or advanced degree in Public Relations, Communications, Marketing or related fields

• A solid understanding of contemporary marketing communications practices and trends, in particular digital and social media

• Familiarity with inbound marketing and content marketing concepts and strategies

• Expertise with Microsoft Office; experience with marketing communications automation tools (i.e. MuckRack, Sprout Social and Wrike) is a plus

• Basic design skills and competency for website and social media graphics

• Experience with event marketing (in particular attendee acquisition) is a plus

• Excels working in a global organization with diverse geographies/regions and cultures.

ABOUT SEMI


SEMI® is the global industry association connecting over 4,000 companies and 1.5 million professionals worldwide across the semiconductor and electronics design and manufacturing supply chain. We accelerate member collaboration on solutions to top industry challenges through Advocacy, Workforce Development, Sustainability, Supply Chain Management and other programs. Our SEMICON® expositions and events, technology communities, standards and market intelligence help advance our members' business growth and innovations in design, devices, equipment, materials, services and software, enabling smarter, faster, more secure electronics. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and collaborate on common industry challenges. SEMI maintains offices in Milpitas, Bangalore, Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo and Washington, D.C. Visit and connect with SEMI on LinkedIn and X to learn more.