Senior Demand Generation Manager

The Company Versaterm is a PE-backed, high-growth SaaS company building a fully integrated platform across the entire public safety ecosystem — dispatch, law enforcement, forensics, courts, and beyond . We've grown through strategic acquisitions and deep product investment. What connects all of it is a single purpose: give public safety agencies the tools and insights to make better decisions in high-stakes moments. When a 911 call is answered, a detective investigates a case, or a forensic lab processes evidence, there's a good chance our software is working behind the scenes. That's been true for over four decades. AI is central to where we're going. Not as a feature but as core infrastructure. We're embedding intelligence directly into the workflows our customers rely on every day, and we're doing it alongside them. Our customers tell us what the mission demands. We build what answers it. This work attracts a specific kind of person — someone who wants to be pushed by great people, build things that outlast a sprint cycle, and go home knowing the work connected back to something real. The Role The Senior Demand Generation Manager is responsible for driving sustainable long-term pipeline growth and market engagement across Versaterm’s portfolio of public safety solutions. This role leads high-complexity, cross-departmental initiatives through expertise and influence, and brings deep functional and technical mastery of demand generation. The Senior Demand Generation Manager frequently represents the marketing function in cross-departmental and external engagements, contributes directly to decisions that shape the direction of the area, mentors others, and actively champions Versaterm’s values across the teams and work they influence.

What You Do - Designs and plans targeted go-to-market programs to build brand awareness and generate and nurture leads through the sales and marketing funnel. - Owns the strategy and execution of demand generation programs that drive qualified pipeline and revenue growth. - Defines and develops new demand generation approaches, frameworks, and best practices that raise the standard across the function. - Leverages digital platforms to automate marketing activities, including webinars, and determines the most effective points of interaction (POI) for marketing campaigns. - Utilizes Customer Relationship Management (CRM) systems, customer information, and marketing automation platforms like Marketo and SFDC to create and deploy effective marketing campaigns. - Partners with Sales, Product, and Customer Success to guide messaging, positioning, and content strategy, ensuring go-to-market alignment, optimizing campaign performance, and supporting product launches and market expansion. - Drives the creative development of content and communications that support demand generation campaigns and customer engagement, and optimizes ROI by establishing KPIs and reporting frameworks to measure campaign effectiveness and inform decisions. - Leads high-complexity, cross-departmental initiatives, ensuring alignment and execution against company goals and growth objectives. - Manages demand generation program spend, recommending investments that maximize ROI and scalability. - Creates a rolling calendar of campaigns that align to Sales leadership and Product pipeline goals. - Delivers a consistent experience for the Sales team with campaigns that are fully developed with content, lists, decks, and enablement to execute to plan. - Represents the demand generation function in cross-departmental and external engagements and contributes directly to decisions that shape the direction of the area. - Mentors colleagues across Marketing and partner teams, driving a culture of learning and continuous improvement. What You Bring - Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.