Marketing Operations Specialist

Marketing Operations SpecialistImagine yourself…Doing meaningful work that makes an everyday impact on the world around you.Growing your expertise and expanding your skillset with every project.Owning your ambition and fueling your career growth.It's all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week—after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet's technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces. As part of the Videojet team and the broader Veralto network, you'll work with products that make an everyday impact on the world around you—and along the way, you'll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.We offer:Medical, dental, vision, and 401(k) with company match starting Day 1Comprehensive onboarding and professional development programsOngoing professional development and career growth opportunitiesPaid parental leaveEmployee Assistance Program (legal, financial, and counseling resources)PTOHealth benefits401(k)Reporting to the Regional Marketing Manager, the Marketing Operations Specialist owns the planning, execution, and operational quality of Videojet US/Canada's regional marketing campaigns. This role is the engine that turns marketing strategy into well-executed programs in the field — translating campaign briefs into structured plans, building and launching campaigns across email and other channels, and ensuring every program runs cleanly, on time, and with measurable impact.This is a hands-on execution role for someone who is energized by running multiple campaigns in parallel and getting the operational details right. In this role, a typical day will look like:Lead the planning and execution of Videojet US/Canada's regional marketing campaigns end-to-end, including email programs, nurture sequences, multi-touch campaigns, and ABM-driven campaign playsTranslate campaign briefs into structured execution plans — audience selection, message sequencing, channel mix, timing, and follow-up flowBuild, launch, and monitor campaigns across email and connected channels, ensuring quality and on-time deliveryCoordinate cross-functional inputs — content, creative, audience data, landing pages — to bring each campaign to lifeOwn the regional campaign calendar, sequencing programs and balancing capacity across marketing and commercial prioritiesExecute ABM-style campaigns targeting named accounts, partnering with sales and SDR teams on lead routing and engagement qualityMaintain campaign performance dashboards and post-campaign reporting in partnership with the Commercial Analytics SpecialistThe essential requirements of the job include:3-5 years of B2B marketing experience with a clear focus on campaign management, planning, and executionBachelor's degree in Marketing, Business, Communications, or related fieldDemonstrated track record of executing multi-touch email and nurture campaigns from brief to resultsHands-on experience using marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot, or similar) for day-to-day campaign executionWorking knowledge of CRM systems and lead flow (Salesforce strongly preferred)Strong project management skills, with the ability to run multiple campaigns in parallel without dropping operational qualityVideojet is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto's vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you'll have valuable opportunities to deepen your skillset, pursue your ambitions, and grow your career. Together, we're Safeguarding the World's Most Vital Resources™—and building rewarding careers along the way.US ONLY :The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate's position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.The compensation range for this role is $80,000 - $90,000 USD per year. This job is also eligible for Bonus Pay.We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.Veralto Corporation and all Veralto Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.