Marketing & Events Coordinator

McAdams Group is a dynamic, client-focused financial advisory firm dedicated to securing financial futures through personalized estate planning, retirement strategies, and wealth management. Our mission is to help every client gain clarity, confidence, and peace of mind in their financial journey. We pride ourselves on integrity, gratitude, teamwork, and an unrelenting thirst for knowledge—values that guide both our client experience and our internal culture. If you're driven by purpose, energized by building meaningful relationships, and inspired by organizations that truly change lives, McAdams Group is a place where your work will matter. Job Summary McAdams Group is seeking a proactive, personable, and highly organized Marketing & Events Coordinator to support the growth of our educational retirement planning workshops and client engagement initiatives throughout the Tampa area. This role combines event coordination, appointment setting, prospect engagement, and marketing support to ensure our educational events are well-attended, professionally executed, and consistently generate meaningful client opportunities. The ideal candidate is a relationship builder who enjoys interacting with people, coordinating events, and managing multiple priorities with exceptional attention to detail. Working closely with the advisory team, you will oversee workshop logistics, secure attendees, coordinate appointments, support marketing initiatives, and help maintain a full advisor calendar—making a direct impact on the firm's continued growth and client experience. Key Responsibilities Event Planning & Marketing Coordination Develop and maintain a marketing and event calendar in advance to support educational workshops and community outreach initiatives. Coordinate workshop logistics, venue scheduling, promotional activities, advertising, and event preparation. Assist with marketing initiatives including community outreach, digital campaigns, media coordination, website updates, and promotional materials. Identify and cultivate relationships with community organizations, businesses, and networking groups to expand workshop opportunities and attendance. Coordinate event materials and ensure all resources are prepared prior to each workshop. Workshop Operations Travel to designated workshop venues across the Jacksonville area, arriving early to oversee room preparation, verify technical and material readiness, and ensure all logistics are in place. Serve as the welcoming, professional first point of contact for attendees by managing registration, answering questions, and creating a positive event experience. Support advisors throughout each workshop by coordinating appointment scheduling, distributing materials, and ensuring seamless event flow. Manage post-event breakdown, organize materials, and communicate event outcomes with the advisory team. Appointment Setting & Prospect Engagement Utilize approved appointment-setting scripts to contact prospective clients and schedule consultations for financial advisors. Conduct outbound calls to invite prospects to educational workshops and other firm-sponsored events. Perform service and follow-up calls including appointment confirmations, reminder calls, referral requests, and rescheduling when necessary. Build and maintain relationships with prospective clients through consistent outreach and professional communication. Execute post-event follow-up campaigns, including attendee outreach, drip campaigns, and consultation scheduling. Ensure advisors' calendars remain scheduled at least two weeks in advance through proactive appointment management. Client Experience & Relationship Management Deliver exceptional client service by creating a welcoming, professional, and organized experience before, during, and after events. Assist attendees with scheduling consultations and answering questions regarding workshop follow-up. Build rapport with clients, prospects, and community partners while representing McAdams Group with professionalism and integrity. Anticipate client and advisor needs, providing proactive support to ensure a seamless experience. Administrative & Operational Support Maintain accurate records of event attendance, appointments, prospect activity, referrals, and marketing metrics. Prepare reports on appointment-setting performance, workshop outcomes, and marketing effectiveness. Coordinate advisor schedules, appointment confirmations, and ongoing calendar management. Upload, organize, and distribute workshop recordings and related assets to internal teams as needed. Recommend process improvements to enhance marketing effectiveness, event operations, and attendee experience. Uphold company values of integrity, gratitude, teamwork, and exceptional service in every interaction. Qualifications Required Excellent verbal and written communication skills. Strong interpersonal skills with the ability to build relationships and engage prospective clients confidently. Professional appearance and demeanor. Highly organized with exceptional attention to detail and time management. Strong multitasking and project coordination abilities. Comfortable making outbound calls and scheduling appointments. Ability to work onsite in Jacksonville, FL, including evening workshop events. Proficiency with Microsoft Office and standard business software. Ability to maintain confidentiality and represent the firm professionally. Preferred Experience in event coordination, marketing, appointment setting, client services, hospitality, or administrative support. Experience with CRM platforms and appointment scheduling systems. Knowledge of marketing campaigns, community outreach, or event promotion. Prior experience in financial services, educational workshops, or professional services environments. Experience tracking marketing metrics and reporting performance indicators. Success in This Role Successful candidates are relationship-driven professionals who enjoy connecting with people, coordinating successful events, and keeping operations running smoothly. They are proactive communicators, thrive in fast-paced environments, and take pride in creating outstanding client experiences while helping advisors maintain a consistent pipeline of qualified appointments. Why Join McAdams Group? Meaningful Work: Play a key role in connecting individuals and families with financial education that can positively impact their future. Growth & Development: Expand your skills in event coordination, marketing, client engagement, and business development while working alongside experienced financial advisors. Collaborative Culture: Join a values-driven team that believes in integrity, gratitude, teamwork, and delivering exceptional client experiences. Variety & Impact: Every week brings a mix of community outreach, event planning, relationship building, and client interaction—making your work both engaging and rewarding. Flexibility & Stability: Enjoy a structured schedule with a blend of office and event-based work, competitive compensation, and opportunities for long-term career growth within a growing financial advisory firm. If you're an organized, relationship-driven professional who enjoys coordinating successful events, building meaningful connections, and helping create exceptional client experiences—we'd love to meet you. #J-18808-Ljbffr