Content Lead

Salary: Salary up to £38,000 • Location: ManchesterContent LeadSalary up to £38,000LocationManchesterPurposeReporting to the PR, Content & Social Manager, you'll not only be writing compelling content, but taking the initiative to drive excellent thought leadership content that engages a global audience and generates quality leads.Working closely with the marketing, R&D and sales team, amongst a team of top tier marketers, you'll be responsible for strategizing and implementing industry-leading content to present BrightHR as a thought leader in the HR, Health & Safety and Payroll space globally.You will be managing a talented and driven copywriter.Hours of workMonday – Friday 9am – 5:30pmDay-to-day responsibilities include but are not limited to the below:Ideate, write and edit content of all lengths across digital marketing channels - e.g. whitepaper, infographic, product feature copy, email, video script, website copy, newsletter, paid ads, webinar promotion copyOccasionally ideate, write and edit content for offline channels, such as event flyers, printed advertorials etcCreate and manage the monthly content calendar to align with the wider marketing calendar and business objectivesWork with SEO team to ensure content is following industry best practicesPlan and write content relevant for partnersCreate email and social copy templates for sales and service teamsWorking with our customers to create advocacy content, such as customer storiesPartner with in-house subject matter experts to develop content in a variety of formats - from blog posts and emails to infographics, videos, and moreWork with the wider marketing team to gain commercial insights into channel performance and impacts of content contributing e.g. testing variation of subject lines and paid social copy to improve conversionConsistently stay on top of content marketing trends and competitor content - bring new ideas to explore and testWrite and edit content for internal communications such as sales toolkit, internal awareness day emails etc.Key requirements Required skills and experienceMinimum 4 years in a Content Marketing role where you have written and edited both short-form and long-form contentExcellent time management and organisational skillsStrong project management skills and attention to detailBackground in B2B/ SaaS or HR/ employment law space is preferredPeople management experience – ideally managed junior content execs/ copywritersGood understanding of compelling content and FAB messaging with a commercial angle and goal in mindAbility to multi-task and prioritise projects in a dynamic, fast-paced environmentCollaborative team player with great interpersonal skills and the ability to work cross-functionallyHungry to learn and adapt to market changes to be a better content marketer every dayBrightHR BenefitsEnhanced holidays – 25 days increasing to 27 after 2 years’ service and 28 after 5 years’ service (22 Days for Field Sales)Private health care cover after 5 years’ serviceNew business referral schemeAccess to Health ShieldAccess to the EAP serviceRefer a friend schemePaid birthday leavePension scheme contribution increasing to 5% after 5 years’ service and again to 7% after 7 years’ serviceGroup life insuranceEye care contributionFree fruit (office-based staff)Travel Season Ticket loan schemeMilestone recognitionDiscounted products – Manchester City centre parking (AO Arena) / First Bus Travel Club Membership / Microsoft Home User programme / Anglian Home ImprovementsPace health Club (situated in the park Inn) discounted gym membership and spa treatmentsPark Inn 20% food and drink discountNew Century 20% food and drink discountRevolution De Cuba 20% food and drink discountCycle 2 Work scheme* after probationary periodOn site GymBright Exchange perksValues & BehavioursLiving the company values of We care, We take action, we innovate, we inform, and we do the right thingWe lead by example and recognise those living our valuesWe drive the narrative by inspiring and engaging our teamWe collaborate with rigor and embrace diversity of thoughtWe deliver with a united voiceWe take ownership by staying close to team performance by Super Coaching and Walking the WalkWe keep our approach simple and stick to the playbook to deliver on promiseWe think critically and commercially, assess the situation before jumping to the solutionWe are BrightHR; the only software powered by HR, health & safety, and legal experts. Everything you need to simply manage your staff, all in one place, PLUS free tools to set your business apart.We are on a mission to transform people management for businesses. We’ve been making life easier for employers since 2015 with our range of innovative software, are providing HR, H&S, and business support to over 95,000 businesses globally.We are a people business. The market moves quickly and so do we. We put the customer first, working hard and always looking ahead, purposefully innovating to ensure peace of mind.BrightHR is an Equal Opportunity and Disability Confident Employer, committed to diversity and inclusion without regard to protected characteristics #J-18808-Ljbffr BrightHR