Director, Insights & Strategy (Brand)

Job Description

A purpose-driven, employee-owned marketing agency is seeking a Director of Insight & Strategy. The agency brings together strategy, creativity, technology, and communications to help organizations solve complex business challenges.

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With a belief that business can be a force for good, the agency combines innovative thinking, data-driven insights, and creative problem-solving to help organizations build stronger brands and drive meaningful impact.

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About the Role

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The agency is seeking a Director of Insight & Strategy to turn research, data, and audience insights into actionable brand and marketing strategies.

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This is a client-facing strategic role for someone who can connect the dots between what we learn about audiences, what it means for a brand, and how those insights should shape marketing and communications. The ideal candidate brings strong research and analytical skills, strategic thinking, and the ability to communicate recommendations in a compelling way.

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You will work across a variety of clients and industries, partnering with multidisciplinary teams to develop strategies, guide creative direction, and help clients make informed decisions.

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What You'll Do

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• Lead qualitative and quantitative research initiatives, including primary and secondary research, to uncover audience insights and market opportunities.
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• Translate research, data, and analytics into actionable recommendations for brand positioning, audience strategy, campaign planning, and the broader customer experience.
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• Develop and oversee strategies across paid, earned, owned, and shared media.
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• Partner with creative, media, analytics, and account teams to bring strategic recommendations to life.
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• Lead client conversations, facilitate workshops, and present research findings and strategic recommendations to diverse audiences.
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• Develop compelling presentations and narratives that make complex information clear, relevant, and actionable.
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• Guide measurement and performance reporting, using data to identify opportunities and inform future strategy.
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• Incorporate AI and emerging tools into research, analysis, and strategy development to improve the quality and impact of the work.
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• Serve as a trusted strategic advisor, bringing an informed point of view and challenging conventional thinking when appropriate.
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• Identify opportunities to expand insight and strategy services across existing client relationships.
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• Mentor and develop team members within the Insight & Strategy group.
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What We're Looking For

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• 8+ years of experience in marketing, account planning, communications, brand strategy, data analytics, consulting, or a related field.
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• Experience leading and managing qualitative and quantitative research projects.
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• Ability to translate research and data into actionable insights and strategic recommendations.
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• Experience using data and AI tools such as MRI-Simmons, Meltwater, Claude AI, Microsoft Copilot, and ChatGPT.
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• Strong strategic thinking, communication, presentation, and storytelling skills.
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• Experience working collaboratively across teams and advising clients on strategic opportunities.
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• Experience in healthcare or pharmaceuticals is strongly preferred but not required.
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• Experience in agriculture, energy, or sustainability is strongly preferred but not required.
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• Willingness to travel occasionally.
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Why Consider This Opportunity?

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This opportunity offers the chance to do meaningful work alongside a collaborative, curious, and entrepreneurial team at a 100% employee-owned agency that believes its people should share in the success they help create.

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Benefits include healthcare coverage, an employee stock ownership plan (ESOP), 401(k) matching, health and wellness stipends, flexible paid time off, and paid volunteer time.

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Candidates must be authorized to work in the US.