Senior Manager, App Strategy & Operations - Games & Engagement

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.


About the Role

Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem.

We are seeking a Senior Manager, App Strategy & Operations - Games & Engagement to own the commercial strategy for free-to-play games and daily engagement within the Fanatics app. This is a high-impact role for a commercially-minded operator who knows how to drive app adoption and deepen user engagement, turning customer insights and market trends into initiatives that deliver measurable business results. The ideal candidate has hands-on experience in free-to-play games and multi-proposition app ecosystems, a strong grasp of app engagement mechanics, and a track record of executing go-to-market strategies in fast-moving, cross-functional environments.
Key Responsibilities

• Own the commercial strategy for Free-to-Play, Scores, and cross-sell within the Fanatics app, defining how these experiences drive app adoption, daily engagement, and lifetime value.
• Build and maintain a rigorous baseline view of business performance, partnering with Analytics and Finance to stand up dashboards, weekly reporting, and the KPIs that matter most across engagement and customer metrics.
• Identify, develop, and execute commercial initiatives, from seasonal campaigns to new feature launches, partnering closely with Product, Marketing, and Design to bring them to market.
• Partner with Product, Research, and Analytics to assess the competitive landscape, build and track the engagement funnel to identify friction in current app journeys, and build a prioritized roadmap of tests and optimizations.
• Define the cross-sell strategy from free-to-play and engagement surfaces into commerce, collectibles, and betting, identifying the moments and triggers that convert engaged users into transacting customers.
• Influence product roadmap decisions with a clear, evidence-based POV on customer and business impact.

Qualifications

• Bachelor's degree preferred.
• 7+ years of experience in commercial strategy, go-to-market strategy, or product marketing within fast-growing consumer businesses.
• Hands-on experience with free-to-play games, gaming ecosystems, or app engagement products is required.
• Demonstrated ability to drive app adoption and optimize user engagement journeys across digital experiences.
• Strong analytical skills with experience owning business performance reporting and translating data into strategic recommendations.
• Proven ability to drive cross-functional initiatives in matrixed organizations, influencing without direct authority across Product, Marketing, and Analytics.
• Excellent communicator: able to distill complex analysis into clear, compelling narratives for both executive and working-team audiences.
• Comfortable operating with ambiguity and managing multiple priorities in a fast-paced environment.
• Based in or able to commute to the Fanatics NYC office a minimum of three days per week.

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE-a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

For information about our benefits, please visit

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit

Salary Range

$150,000-$170,000 USD

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