Director Product Marketing Strategy-Employee Success

Go-to-Market (GTM) Operations Lead

Join our dynamic Employee Success team as the Go-to-Market (GTM) Operations Lead and play a pivotal role in orchestrating and overseeing cross-functional GTM campaigns, channel management, and adoption initiatives, ensuring cohesive execution and measurable impact across the organization. Your leadership will drive engagement, awareness, adoption, and continuous improvement, supporting our mission to make work better for everyone at JPMorganChase.

Job Responsibilities

• Oversee the strategy, recommendations, and performance management of both digital and traditional channels, ensuring a unified and seamless employee experience across all entry points while advancing the organization's omni-channel strategy
• Own the employee communications channel mix and campaign messaging—managing channel inventory, reusable assets, and performance to drive awareness and adoption.
• Lead cross-functional go-to-market orchestration by aligning stakeholders, messaging, enablement assets, and success metrics to drive adoption and continuous improvement.
• Run GTM governance and standards by owning intake, tooling, playbooks, and the launch "source of truth" to improve consistency and execution across launches.
• Key partners include HR/Employee Experience, Strategy, Marketing, Communications, Content, Change Management, Analytics, and Research/Design teams.
• Partner with Portfolio Strategy and Research teams to gather employee insights, market trends, and feedback, translating them into actionable recommendations for GTM and adoption activities
• Create, advise and optimize positioning frameworks and value propositions that resonate with target employee audiences
• Guide the team in establishing best practices for enablement, channel strategy, and adoption ensuring alignment with Employee Success objectives
• Manage and maintain the communications, marketing, and product marketing inventory, ensuring all materials, templates, and assets are up-to-date, accessible, and aligned with brand, EX Kit and channel strategy guidelines
• Centralize governance processes and standards, standardizing playbooks, toolkits, and resources for GTM excellence
• Drive the intake and prioritization of GTM requests, managing the inventory of initiatives and launch calendar

Required Qualifications, Capabilities, and Skills

• 10+ years in business operations, strategy, consulting or product marketing
• Proven leadership in GTM strategy, launch orchestration, or cross-functional program leadership.
• Strong ability to influence without authority and align senior stakeholders.
• Expertise in messaging, positioning, and campaign enablement in partnership with Marketing/Comms.
• Operational rigor: governance, standards, intake, prioritization, and workflow/tooling management.
• Metrics-driven mindset: defining adoption/utilization measures and building reporting cadences.
• Strong writing and communication skills (launch narratives, comms plans, playbooks).
• Comfort managing ambiguity, building structure, and driving continuous improvement.

Preferred Qualifications, Capabilities, and Skills

• Team player with the ability to navigate a highly matrixed organization
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience with employee or consumer marketing
• Experience with omni-channel campaign execution and integrated launch plans
• Familiarity with work management and collaboration platforms such as Jira, Monday and/or Airtable