Director of Marketing - Westlake Royal Building Products, Siding, Trim & Windows

Westlake offers you the potential to enrich your work life and career experience in an entrepreneurial environment. We work together to enhance peoples' lives through our products and presence in the communities in which we operate.

SUMMARY

Housing & Infrastructure Products delivers innovative siding, trim, and window solutions that help shape homes and communities. Our portfolio of trusted brands combines performance, design, and durability to meet the evolving needs of builders, contractors, and homeowners.

We are seeking an experienced Director of Marketing to lead the strategy and execution for our Siding, Trim, and Windows product portfolio. Reporting to the Sr. Director of Marketing, this role is responsible for driving brand growth, market share, and profitability through disciplined marketing leadership, cross-functional collaboration, and data-driven execution.


As a member of the HIP Marketing Leadership team, this position plays a critical role in shaping strategic direction and ensuring alignment with broader business objectives.


DUTIES AND RESPONSIBILITIES

• Establish and execute the long-term marketing strategy for Siding, Trim, and Windows brands in alignment with corporate and business units objectives
  
  
• Lead integrated marketing initiatives including brand strategy, product launches, digital marketing, content development, and events
  
  
• Direct multi-channel demand generation campaigns, leveraging analytics to optimize performance and customer engagement
  
  
• Partner closely with Product Management, Sales, and R&D to influence product roadmaps and customer experience initiatives
  
  
• Oversee major trade shows, industry events, and strategic partnerships, with a focus on ROI and continuous improvement
  
  
• Serve as the primary marketing representative for the business unit with key customers and industry stakeholders
  
  
• Manage the marketing budget to ensure effective resource allocation and achievement of financial goals
  
  
• Lead, develop, and engage a high-performing marketing team, fostering accountability, innovation, and continuous improvement
  
  

EDUCATION, EXPERIENCE AND QUALIFICATIONS

• Bachelor's degree in Marketing, Business, or a related field required; MBA or advanced degree strongly preferred
  
  
• Minimum of 8 years of progressive marketing leadership experience, preferably within building products or manufacturing
  
  
• Demonstrated success leading multi-brand portfolios and complex go-to-market initiatives
  
  
• Strong expertise in brand management, product marketing, digital marketing, and demand generation
  
  
• Proven business acumen with the ability to translate market insights into actionable strategies
  
  
• Exceptional leadership, communication, and stakeholder management skills
  
  
• Experience with modern marketing technologies, analytics, and CRM platforms
  
  

PHYSICAL DEMANDS

While performing the duties of this job, the employee is frequently required to sit; stand; walk; use hands to touch, handle, or feel; reach with hands and arms; and talk or hear. The employee is occasionally required to stoop, kneel, or crouch.


WORK ENVIRONMENT

Primarily office conditions, but there may be instances of working outdoors, warehouses that are not climate controlled, working in the elements, etc. Travel including air travel or auto travel will occasionally be required, approximately 25% of the time

Westlake is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristics protected by applicable legislation.

If you are an active Westlake employee (or an employee of any Westlake affiliates), please do not apply here. You will apply via the Jobs Hub application in Workday.