Digital Content Specialist - Promotional Agent 9-12/Specialist 13

Job Posting

The Michigan State Lottery is looking for a dependable, honest, motivated, and hardworking individual with a positive attitude and strong ethical standards to join our team!

The Michigan State Lottery was established under the authority of Public Act 239 of 1972 to generate funds to support Michigan's public-school system and generates revenue through the sale of Lottery tickets at retail locations and over the internet. Profits from lottery revenue are used to supplement state education programs.

The Promotional Agent 9-P11 is responsible for the ongoing maintenance, strategic optimization, and governance of digital content across the Michigan Lottery's portfolio of owned digital channels, including its primary website, mobile applications, and the Retailer Wizard portal. This role ensures that all CMS-managed content remains accurate, compliant with regulatory standards, and visually cohesive, while also contributing to the advancement of sophisticated digital personalization initiatives through Bloomreach. This position coordinates between Advertising and Promotions, Product Development and technical teams — executing content updates, scheduling campaigns, and assisting in the setup of personalized or targeted user experiences. Additionally, the position functions as a strategic liaison between the Lottery and its website and mobile application vendors, facilitating clear communication, alignment of priorities, and effective coordination of deliverables. In this capacity, the role assumes responsibility for the evaluation, allocation, and fiscal oversight of development hours and sprint cycles, ensuring that resources are efficiently budgeted and aligned with organizational objectives and project timelines.

The Promotional Agent 12 serves as recognized resource of the initiation and implementation of digital content across Michigan State Lottery's portfolio of owned digital channels including its primary website, mobile applications, Retail Wizard portal and Michigan.gov/Lottery platforms to support marketing initiatives, regulatory compliance, accessibility standards, and strategic digital content goals. This position will plan and develop the agency digital content portfolio responsible for the ongoing maintenance, strategic optimization and governance of content across all digital platforms, promoting and establishing MSL digital content, formulating policy and ensuring promotional content adheres to policy and guidelines. This position will serve as a liaison with design and marketing teams to facilitate the development and implementation of promotional assets and conduct quality assurance testing protocols to validate accurate rendering and functionality.

The Promotional Specialist 13 serves as staff specialist in the initiation and implementation of digital content across Michigan State Lottery's portfolio of owned digital channels including its primary website, mobile applications, Retail Wizard portal and Michigan.gov/Lottery platforms to support marketing initiatives, regulatory compliance, accessibility standards, and strategic digital content goals. This position will develop program goals and plans for implementation related to the agency digital content portfolio to promote and coordinate the sale and control of lottery products within the Lottery digital platform portfolio. This position ensures strategic optimization and governance of content across all digital platforms, promoting and establishing MSL digital content, formulating policy and ensuring promotional content adheres to policy and guidelines. This position will serve as a liaison with design and marketing teams to facilitate the development and implementation of promotional assets and conduct quality assurance testing protocols to validate accurate rendering and functionality.

The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award. The Michigan State Lottery is proud to be a Michigan Veteran's Affairs Agency Gold Level Veteran Friendly Employer.

Required Education and Experience

Education Possession of a bachelor's degree in any major.

Experience Promotional Agent 9 No specific type or amount is required. Promotional Agent 10 One year of professional experience providing professional promotional agent services equivalent to a Promotional Agent 9. Promotional Agent P11 Two years of professional experience providing professional promotional agent services equivalent to a Promotional Agent, including one year equivalent to a Promotional Agent 10. Promotional Agent 12 Three years of professional experience providing professional promotional agent services equivalent to a Promotional Agent, including one year equivalent to a Promotional Agent P11 Promotional Specialist 13 Four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level.

Alternate Education and Experience

Promotional Agent 9 - 12 Educational level typically acquired through completion of high school and the equivalent of at least two years of full-time active-duty experience at or above the E-6 level in the uniformed services may be substituted for the education requirement.

Additional Requirements and Information

To be considered for this position, you must submit to the following initial background check requirement(s). In accordance with Civil Service Regulation 2.07, you may be sanctioned from applying to positions with the State of Michigan, permanently or up to (3) three years, should you fail to pass/submit to the pre-employment drug test. Under Civil Service Regulation 3.06, you may be sanctioned from applying to positions with the State of Michigan, if you make any false statements or omissions of a material fact during the selection process. Civil Service Rule 2-7 requires that all persons who are not currently state employees submit to and pass a pre-employment drug test. This urine sample test must be administered within 24 hours, or your offer may be rescinded. An applicant must remain at the testing site until the testing process is completed and permitted up to 3 hours to provide a sufficient specimen. It is considered a refusal to test if an applicant fails to provide a sufficient amount of urine for a drug test within the allowed time. Positions within the Bureau of State Lottery will require a criminal history background check.

Accommodations If you require a reasonable accommodation to participate in the application or selection processes, please contact the ADA coordinator for the agency that posted this position vacancy.

State employment also offers rewarding careers where you can help Michiganders enjoy better lives. Many State of Michigan jobs offer alternate work schedules and remote-work options that can help give the flexibility you need. The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award. More details on benefits for our new hires are below:

Rewarding Work: State of Michigan jobs allow you to serve Michiganders in many different ways depending on your interests and skills. Help preserve and protect our environment and the public health; enforce state laws and regulations; advocate for children, families, and victims of discrimination; support our state's military and veterans; rebuild our state's infrastructure; or support other state agencies through our fiscal, IT, and HR systems.

Insurance Benefits: The State of Michigan offers health, mental health, dental, and vision insurance to eligible career employees, their spouses, and their children. The state also covers a life-insurance benefit of two times employees' annual salary (up to $200,000). The state also offers long-term-disability insurance that can provide continuing benefits if an injury or illness prevents employees from working. More information is available at

Retirement Programs: The State of Michigan offers 401(k) and 457 plans for new hires to save for retirement. The state will automatically contribute an amount equal to 4% of your pay to a 401(k) account. The state will also match up to 5% of your pay if you contribute to your 401(k) account. Your contributions vest immediately, and the state's contributions fully vest after just 4 years. More information is available at

Vacation and Sick Leave: Eligible full-time employees receive between 15 and 35 personal days and 13 sick days per year that may be rolled over to the following year if not used. Eligible employees also receive an additional day each year for community service or school functions.

Paid Parental Leave: Eligible employees can take 12 weeks of paid leave immediately after a birth or adoption to allow needed time together at home with a new child.

Paid Holidays: Eligible employees receive 13 or 14 paid holidays each year including New Year's Eve and Day, Martin Luther King Jr. Day, Presidents' Day, Memorial Day, Juneteenth, the Fourth of July, Labor Day, Election Day, Veterans Day, Thanksgiving, Thanksgiving Friday, Christmas Eve and Day.

Bonus Programs: Eligible employees with five years of service also receive annual longevity bonuses that grow as seniority increases. Some positions also may qualify for recruitment, retention, and performance bonuses or other special pay premiums.

Military Pay Differential: Employees in the guard or reserves may also qualify for supplemental pay benefits